SpongeBob struts his stuff in 3D/4D
Nickelodeon, SimEx-Iwerks and Super 78 collaborate on new production
InPark Magazine recently had the honor of meeting SpongeBob SquarePants in person at his Orlando headquarters, the Nickelodeon Suites Resort. The occasion: an official announcement of the new show, “SpongeBob SquarePants 4D: The Great Jelly Rescue,” set to premiere in early 2013 at the Nick Suites, and then be rolled out to 4D theaters at theme parks, zoos, aquariums and other family-friendly settings worldwide.
The wide-eyed star appeared wearing his trademark yellow at the hotel, accompanied by some of his peeps: Gerald Raines (VP Recreational Business Development, Nickelodeon), Mark Cornell (Sr. VP Attractions Development, SimEx-Iwerks), special venue media producers Brent Young and Dina Benadon (Super 78) and Louis Robbins (Managing Director, Nickelodeon Suites Resort).
“The Great Jelly Rescue” adventure follows the 2005 production, “SpongeBob SquarePants 4D” and will join Nickelodeon’s brand power and popular characters to SimEx-Iwerks’ 4D theater circuit and distribution network. The 7-year run of the first show is a testament to SpongeBob’s huge, global popularity – and also a solid reminder that a good attraction movie can be evergreen, playing successfully year after year onscreen in special venue theaters, in stark contrast to the ephemeral theatrical runs of today’s mainstream productions.
“The Great Jelly Rescue” promises to deliver SpongeBob SquarePants just as audiences love him while making the most of advancements in rendering and immersive 4D theater technology – most notably, enhanced stereoscopic 3D backgrounds and alternate storylines, along with a host of in-theater effects such as wind, bubbles, snow, seat buzzers, leg ticklers, special lighting and audio. Some of the scenes will change from show to show, along with their corresponding effects – providing incentive for visitors to repeat the experience.
Asked about the challenge of making the new 3D SpongeBob as authentic and convincing as possible, Brent Young of Super 78 said, “We needed to go the extra 10 miles to show this property can be dimensionalized while honoring the brand. In 3D, it’s harder to pull some things off convincingly. But we were well prepared, having gone through a similar process when we produced the media for ‘Dora & Diego’s 4D Adventure’  in a similar collaboration with Nickelodeon and SimEx-Iwerks. Stephen Hillenburg, SpongeBob’s creator, has the ultimate authority, and we were thrilled by his approval.”
SpongeBob SquarePants’s journey through animation formats is set to continue, in the form of “It’s a SpongeBob Christmas,” airing on CBS and Nickelodeon television in December, using classic stop-motion animation created with models and miniatures. There’s also talk of perpetuating the 3D stereoscopy in the next SpongeBob feature film, planned for 2015. When asked about the possibility of a SpongeBob SquarePants 3D TV series, Nickelodeon’s Gerald Raines was mum. But he did assure us that more Nickelodeon brands will be seen making their way into the attractions world, following on the footsteps of Dora, Diego and SpongeBob, with hints of a renewed focus on slime. – J.R.
• • •
Russia Park plans announced
Officials from the planned Russia Park presented at IAAPA 2012 their plans for a 2,500-acre park scheduled for opening in 2018. Shaped like a miniature Russian Federation, the planned park, located 18 miles south of Moscow and near the airport, is expected to have over 10 million visitors per year. It is being designed as a public/private partnership with the hopes of encouraging cultural exchange within the regions of Russia and also throughout the world.
The park is designed to have several distinct components. Theme park “Russia” will represent all regions within Russia and function much like an expo.
An amusement park will house rides and attractions in four themed areas: Ancient Russia, Czarist Russia, Socialist Russia and New Russia. The park will be designed for year-round operation including both summer and winter amusements, with a stated goal of having 70% of attractions available all year.
A safari park will house 1,300 kinds of animals found within Russia’s borders and accommodate year-round visits.
A presidential Botanical Garden will feature over 10,000 species of plants in both indoor and outdoor settings.
Supporting architecture for the project will include hotels, restaurants featuring Russian cuisine, nightlife, shopping and a convention center.
The plan is to open an international architectural tender in the first three quarters of 2013. In quarters three and four, bidding will begin for rights to the project, with the expectation of signing contracts before the start of 2014. Construction is planned for 2015-2020, with phased openings starting in 2018, and complete operation in 2020.
Some attendees seemed skeptical of the plans, with progress on the previously announced Magic World Russia moving along slowly. AECOM is currently performing a feasibility study for Magic World Russia, designed by Gary Goddard Entertainment.
Since IAAPA, news stories have surfaced that Moscow authorities have approved development of another theme park “Galaktika Park” outside of Moscow, that will include an indoor Universal Studios Park. – M.P.
• • •
Thea Awards publicized
The 19th Annual Thea Award recipients were announced at the TEA booth at the IAAPA Attractions Expo 2012. The Thea Awards, recognizing the best in themed entertainment design, will be awarded in Anaheim, CA, USA on April 6, 2013.
THEA AWARDS FOR OUTSTANDING ACHIEVEMENT:
Radiator Springs Racers, Disney California Adventure Park – Anaheim, USA (Attraction)
A thrilling race through the world of the Disney∙Pixar film Cars. In bringing a well-known movie to life, the designers went the extra step in expanding it into a fully experiential world.
Transformers: The Ride 3D, Universal Studios Singapore & Hollywood (Attraction)
An immersive, next-generation thrill ride that blurs the line between fiction and reality. The seamless combination of show systems pushes the boundaries of 3D realism.
Cars Land, Disney California Adventure Park – Anaheim, USA (New Theme Park Land)
The sensitive layout, sophisticated use of scale, character details and high-quality execution combine to make this an outstanding example of experiential design and a destination in its own right.
Canada’s Sports Hall of Fame – Calgary, Canada
Virtually every storytelling device is used in this massive, multi-level exhibition that is never repetitive or derivative. Visitors are immersed in a complete Canadian sports experience.
Aquanura at Efteling Park – Netherlands
Aquanura adapts available technology and puts it to use in ways that are uniquely evocative. Artistry and beauty prevail over spectacle, bringing emotionally engaging stories to life.
Big-O Experience, Yeosu 2012 International Expo – South Korea (Event Spectacular)
This unique project has added a new dimension to the genre of the multimedia water spectacular and will remain as a permanent icon and legacy of the 2012 world’s fair.
Tait Pixel Tablets – London, England
Combining readily available components with a unique LED tablet, this new technology transformed the 2012 Olympics opening ceremony into a huge video display mapped to the space inhabited by the audience.
Warner Bros. Studio Tour – The Making of Harry Potter – London, England (Studio Tour)
Everything that is done with the Harry Potter brand faces high expectations from fans all over the world. The Making of Harry Potter Studio Tour has managed to more than fulfill those expectations.
Aulani, A Disney Resort & Spa -Ko Olina, Oahu, Hawaii USA (Themed Hotel Resort)
Aulani represents a major departure from traditional Disney resorts in that, rather than providing lodging in support of a theme park, the resort itself is the destination.
Carthay Circle Restaurant and Lounge, Disney California Adventure Park – Anaheim, USA
(Theme Park Restaurant)
The restaurant resides within a reproduction of the famous Carthay Circle Theatre, renowned in Disney history as the venue for the premiere of Snow White and the Seven Dwarfs in 1937.
THE BUZZ PRICE THEA AWARD
Recognizing a Lifetime of Distinguished Achievements (formerly the Thea Lifetime Achievement Award)
“Perhaps no one has had more impact on the two biggest players in our business – Disney and Universal – than Frank Stanek has had – especially in the growth and development of the industry in the international marketplace.” — Marty Sklar
THEA CLASSIC AWARD
Europa-Park, Rust, Germany
By alternating innovation and adaptation, applying the world’s best practices together with their own brand of creativity, the Mack family has grown Europa-Park into one of the most important theme parks in the world.
• • •
Comments Off on IAAPA Expo Asia 2019 breaks event records in Shanghai
Comments Off on IAAPA hosts press conference to showcase IAAPA Expo Asia 2019
Comments Off on IAAPA promotes David Mandt to newly created post of Chief Engagement Officer
Comments Off on IAAPA Expo Asia
Jan 08, 2013 Comments Off on Issue #45 Editor’s Comments
Jan 08, 2013 Comments Off on Christine Kerr, TEA’s new President
Jan 08, 2013 Comments Off on around the world: Walt Disney World opens new attractions across its Orlando property
Jun 03, 2019 Comments Off on #78: Asia/Technology 2019
Jun 03, 2019 Comments Off on Issue 78 Editorials
May 10, 2019 Comments Off on Alcorn McBride: The era of the timeline
May 08, 2019 Comments Off on The Producers Group: “Wherever it takes us”
May 08, 2019 Comments Off on Christie: Everything is under octrol
May 08, 2019 Comments Off on Gantom and Techni-lux: Lighting Jokers
May 08, 2019 Comments Off on Barco: Beyond AV control
May 08, 2019 Comments Off on ECA2: All eyes on Lanzhou
May 07, 2019 Comments Off on Spitz fulldome release: Birth of Planet Earth
May 07, 2019 Comments Off on Holovis: Personalization prevails
May 07, 2019 Comments Off on Zoo audio: Sounds in the wild
May 06, 2019 Comments Off on IAAPA Expo Asia
May 06, 2019 Comments Off on PGAV Destinations: An industry of partnership and collaboration
May 03, 2019 Comments Off on 10 AV technologies revolutionizing attractions today
Apr 29, 2019 Comments Off on Vekoma: Coasting around Asia
Apr 29, 2019 Comments Off on Kraftwerk at Tonguan Kiln: Secret sauce; Magic Glaze
Apr 29, 2019 Comments Off on 2019 TEA Summit and Thea Awards
Apr 26, 2019 Comments Off on ISE: All systems integrated
May 08, 2019 Comments Off on ECA2: All eyes on LanzhouECA2's latest spectacle, a permanent installation in a...
May 06, 2019 Comments Off on IAAPA Expo Asia"Establishing a presence in both Hong Kong and Shanghai...
Apr 29, 2019 Comments Off on Vekoma: Coasting around AsiaInPark spoke to Jason Pan, Vekoma’s regional director of...
Mar 21, 2019 Comments Off on Lisa Passamonte GreenThe Thea Awards Nominating Committee annually reviews and...
Mar 21, 2019 Comments Off on Infinite Kingdoms: Planet playologyWe recently connected with founder Denise Chapman Weston...
Mar 21, 2019 Comments Off on The French connection: Meet Michel Linet-Frion"Since I typically rely on contracted expertise and talent...
Mar 21, 2019 Comments Off on Andrew O’Rourke: Google THISIn late 2018, Andrew became an employee of Adecco working...
Dec 18, 2018 Comments Off on Mad Systems: The future is nowInPark reported on the launch and revisited with Ensing for...
Dec 18, 2018 Comments Off on Time for a changeInPark checks in with industry leaders who are heading back...
Nov 05, 2018 Comments Off on Michael Mercadante: Giving backMichael Mercadante, President of Main Street Design, Inc....
Nov 05, 2018 Comments Off on JCO: Theming beyond the theme parkJCO, based in St. Louis, MO, specializes in master planning...
Nov 05, 2018 Comments Off on The Hettema Group: Inside the experience designer’s studioFounded by Phil in 2002, The Hettema Group has gone on to...
Sep 14, 2018 Comments Off on AAE Wrapup: IAAPA in Hong KongEstimates indicate the Expo attracted more than 9,000...
Sep 14, 2018 Comments Off on Mack Solutions: Designing RulanticaWith a unique theme and detailed storytelling, the park is...
Sep 14, 2018 Comments Off on Weber Group: Meet the partnersThe new Weber Group is managed by four partners, all of...
Sep 14, 2018 Comments Off on IAAPA, BRPH, accesso: Faces and places"The beautiful thing about the creative and entertainment...
Jun 01, 2018 Comments Off on Expo 2023 Argentina Buenos Aires: Exclusive interview with Mr. Hernan LombardiThe number of visits to Expo 2023 Argentina Buenos Aires is...
May 11, 2018 Comments Off on A Bid for Expo 2027 Minnesota"We have chosen an ideal location conveniently located...
Apr 30, 2018 Comments Off on nWave: Visioning forward"nWave keeps pace with evolving markets and evolving...
Apr 30, 2018 Comments Off on ACE and Technomedia: A match made in AsiaOn February 2, 2018, Technomedia and ACE formed a strategic...
Apr 30, 2018 Comments Off on JRA: The strength of storybuildingIn his role as senior designer at JRA, Colin Cronin has...
Apr 30, 2018 Comments Off on Panasonic: The psychology of imagingVice president and director of Panasonic Hollywood Labs,...
Apr 30, 2018 Comments Off on Barco: Show control 101In this exclusive interview with InPark, Eric draws on his...
Apr 29, 2018 Comments Off on Hasbro: Toy StoriesThe international attractions industry and the public alike...
Apr 28, 2018 Comments Off on Special Interview Section: Creating changeInPark speaks with industry leaders taking on new...