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TEA’s SATE 2010 conference explores the making of breakthrough guest experiences at theme parks and museums

Orlando, USA 22 June 2010 – “The annual SATE Conference held Sept 30-Oct 1 by the Themed Entertainment Association (TEA) will be a meaningful and energizing gathering as our industry continues into economic recovery,” says TEA president Steve Thorburn of Thorburn Associates. “We will gather at Universal Orlando resort to discuss and explore new high-profile guest experiences with top creators at theme parks and museums including Universal Studios (Harry Potter), the new Fort Worth Museum of Science & History, the National World War II Museum in New Orleans (Beyond All Boundaries) and Walt Disney Imagineering.”

The four pillars of SATE are Storytelling, Architecture, Technology and Experience. SATE is a professional conference annually convened by TEA, an international alliance for the makers of compelling places and guest experiences. SATE offers two days of presentations and discussions of techniques and practices, examining projects that demonstrate the best application of both. The theme of SATE 2010 is “Telling the Inherited Story.”

Registration for SATE 2010 is now open at http://www.teaconnect.org/sate.htm.

Topics & Speakers
Rocking the storytelling world this summer is the opening of “The Wizarding World of Harry Potter”™ at Universal Orlando® Resort. Members of the team that brought this literary phenomenon to life will take the audience through the process of keeping the integrity of the story intact as it entered the immersive dimension.

Presenters from The Hettema Group, a design and masterplanning company, will talk about the creation of the award-winning “Beyond All Boundaries” 4-D theatrical multimedia experience, which has been drawing record attendance to the World War II Museum in New Orleans.

The Fort Worth Museum of Science and History has transformed itself for the 21st century with an expansion, new building, new exhibits and technology, praised by the public and the press and recognized by the industry. Van Romans, president of the museum and a former Disney executive, and Chick Russell of Chick Russell Communications will be two of the SATE presenters for this project.

A team of Walt Disney Imagineers will share philosophies and approaches in presenting “Keeping the Magic Fresh: Evolving the Legacy.”

Additional SATE presenters will be announced in coming weeks.

Martin Palicki
Martin Palicki owns and publishes InPark Magazine. Started in 2004, InPark Magazine provides owners and operators the perspective from "in"side the "park." Martin has also written for publications like Sound & Communications, Lighting & Sound America, Attractions Management and others. Martin has been featured in Time Magazine, CNN.com and Folio. Martin lives in Milwaukee, Wisconsin, USA.

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