Jan 27, 2017 Joe Kleiman Business, Features, Homepage Slider, IPM Interviews, News, People Comments Off on The Five Spot Puts a Biscuit in the Basket: InPark’s Joe Kleiman Talks Hockey and Fan Events with BaAM’s Gary Myers
Welcome back to the Five Spot, where we ask industry experts five questions.
The 2016-2017 season marks the 100th anniversary of the National Hockey League (NHL). Thirty teams are competing in 82 games over seven months. When it comes to producing events for the League, be it the Winter Classic, the Heritage Classic, or the stadium series, Toronto’s BaAM Productions is the go-to company.
BaAM is a creative production company that specializes in entertainment, cultural, tourism, and sports experiences. As Vice President – Creative at BaAM, Gary Myers oversees the work of a team responsible for 2D/3D design, production design, design detail, and content creation. Recent projects include the World Cup of Hockey Fan Village in Toronto and MLB All-Star FanFest in San Diego. InPark News Editor Joe Kleiman asked him five questions.
Mobile tech allows everyone to communicate with fans before, during, and after an event – extending the experience beyond the onsite location. Onsite experiences need to be more compelling and immediately shareable than ever before. Focusing on creating authentic brand experiences that can live on in social media is a necessary and fully integrated component of the fan experience.
Connectivity is the key whether indoors or outdoors, so using an existing wireless network or providing a reliable wireless connection is key. We build this into our plans for all events. Indoor events offer a greater environmental control – lighting, sound, general environment – while outdoor events come with considerations around weather and ambient control levels. We plan for these conditions not only from a fan experience point of view but also from fan safety and comfort considerations.
Fans love to touch the sport so providing a physical hands-on activity is still really important. But they also love instant records of their achievements and they love to compete with their friends. Being able to incorporate score tracking and performance measuring technology is a great way of striking a balance between the two. The activity becomes the source of the content that fans can choose to share through their social channels.
The design process is the same, from concept to actualization. The production approach is more detailed because we are creating permanent exhibits and interactives. There are many similarities because we create authentic skills-based experiences, specifying real stadium and arena materials and the aesthetic of the sport as our source of inspiration.
The approach and the creative development process is essentially the same. The stories we tell inform the exhibit content, but the overall approach, look, and feel of the experience is simply authentic to the sport. There is a strong professional hockey connection to the exhibits at Hockey Heritage North and the Northeastern Ontario region. We never underestimate the sophistication and passion of the audience and generally sports audiences are experts in the history and stories being told.
Comments Off on Little Canada seeks Visual Arts Specialist
Comments Off on 7thSense Medialon Showmaster controls drive-in Immersive Van Gogh Exhibit in Toronto
Comments Off on Swings and wings, eagles and birdies
Comments Off on PortAventura World and LaLiga partner on football-based digital entertainment experience
Mar 04, 2021 Comments Off on Extreme Engineering completes Cloud Coaster at Quest, Doha Oasis
Mar 04, 2021 Comments Off on Former Walt Disney Imagineering executive Ian MacVittie joins Technifex
Mar 04, 2021 Comments Off on WonderWorks Pigeon Forge introduces new STEM exhibit explaining Earth’s spheres
Mar 04, 2021 Comments Off on Registration now open for Integrated Systems Europe (ISE) 2021, FREE registration for IPM readers
Mar 04, 2021 Comments Off on Themed Entertainment Association hires executive search firm for Executive Director positionPosition profile is anticipated in mid-March
Feb 16, 2021 Comments Off on Eleventh Hour seeks Technical Proposal Writer/Manager for entertainment company clientThe position is ideal for a technical proposal writer who...
Feb 16, 2021 Comments Off on Little Canada seeks Visual Arts SpecialistLittle Canada is a highly detailed and animated journey...
Feb 15, 2021 Comments Off on Scenario seeks LA-based safety managerThe main office/shop located in San Fernando with various...
Feb 10, 2021 Comments Off on Steelman Partners and Gensler designing 75 hectare resort near Angkor WatThe initial phase is expected to be completed by 2025 at an...