Tivoli Gardens Copenhagen and Singapore’s Sentosa Development Corporation Enter into Two-Year Cooperation Agreement

Jan 31, 2013 Joe Kleiman Business, News, Theme Parks 0

Mike Barclay and Lars Liebst sign the agreement

Copenhagen, Denmark and Singapore — Singapore’s premier Sentosa island resort and Tivoli Gardens Copenhagen, one of the world’s oldest amusement parks, has entered into a 2-year cooperation agreement. The collaboration enables Tivoli and Sentosa to establish closer cooperative ties through the exchange of best international tourism practices, as well as gain insights and inspirations from each other. It entails developing feasible collaboration concepts within the tourism and amusement park sectors, in addition to an employee exchange programme as well as other cultural and gastronomic initiatives.

Sentosa, which celebrated its 40^th anniversary in 2012, is a young industry player when compared with Tivoli Garden’s 170 years of operation. Yet, the island resort has quickly developed into one of Asia’s leading and popular leisure & lifestyle destinations with an annual visitation exceeding 19 million guests. Tivolli, on the other hand, is one of the world’s oldest and most famous amusement parks with a strong entertainment brand built over three generations.

The cooperative agreement is a win-win collaboration for both Sentosa and Tivoli as it provides a platform for both attractions to tap on each other’s experiences and strengths. The first common project will be for Tivoli to contribute to Sentosa’s annual international Sentosa Flowers festival, which will take place on Sentosa Island between 9 and 17 February 2013, on occasion of the Chinese Lunar New Year.

Tivoli A/S CEO Mr. Lars Liebst’s comments on the cooperation: “One of Tivoli’s prime objectives is to be among Denmark’s best work places and with that in mind, we have established a strategic cooperation with Sentosa, one of the largest leisure & lifestyle operators in the tourism industry. With a cooperative partner of Sentosa’s calibre, Tivoli obtains a fantastic showcase of our capabilities, and with the employee exchange programme, select Tivoli employees get a unique opportunity to increase their professional competences at the highest level. It is beneficial for Tivoli to be present in Asia which, during recent decades, has experienced significant growth, welfare and increased travelling abroad. It is essential for us to bring in inspiration from the outside but also inspire others. First step will be Sentosa Flowers and other initiatives are in the pipeline”.

Sentosa Development Corporation CEO Mr. Mike Barclay’s comments on the cooperation: “We are very happy to collaborate with one of the world’s oldest and most famous amusement parks. Through this collaboration, we aim to tap on the strengths and advantages of our respective leisure offerings, and gain from a constructive employee exchange programme. This partnership is line with Sentosa’s growth strategy to continuously set new benchmarks and pursue best-in-class service standards for the benefit and enjoyment of our guests. The collaboration is also an excellent opportunity to create stronger cultural bonds between Singapore and Denmark and we see Tivoli’s participation in our Sentosa Flowers exhibition as a rewarding first step.”

Tivoli’s contribution to Sentosa Flowers

Sentosa Flowers is one of Sentosa’s award winning signature event that is held annually during the Chinese Lunar New Year. Into its eighth year, Sentosa Flowers celebrates the arrival of spring. This much anticipated event will transform Sentosa’s golden sands into a floral wonderland, filled with a million seasonal blooms and larger-than-life floral displays.

During Sentosa Flowers, Head of Gardens at Tivoli Mr. Tom Knudsen will contribute a showpiece partially reflecting the Tivoli Gardens’ floral arrangement. Within a designated 50-square metres area, an over-dimensioned wooden barrel will be used as a greenhouse to support the flower decorations and within the barrel, attractive ambience photos from Tivoli will be projected.
As a gesture of goodwill, four select boys (Tivoli Garden’s Boys Guard) from the Tivoli Gardens Tambour Corps will perform at the event, with marching and music, from 10 to 13 February.

About Sentosa Island

Sentosa is Asia’s leading leisure destination and Singapore’s premier island resort getaway, located within 15 minutes from the central business and shopping districts. The island resort is managed by Sentosa Development Corporation, which works with various stakeholders in overseeing property investments, attractions development, operation of the various leisure offerings and management of the residential precinct on the island. The Corporation also manages the Southern Islands, and owns Mount Faber Leisure Group which runs Singapore’s only cable car service.

The 500-hectare island resort is home to an exciting array of themed attractions, award-winning spa retreats, lush rainforests, golden sandy beaches, resort accommodations, world-renowned golf courses, a deep-water yachting marina and luxurious residences – making Sentosa a vibrant island resort for business and leisure. Making Sentosa its home, too, is Singapore’s first integrated resort, Resorts World Sentosa, which operates South East Asia’s first Universal Studios theme park.

Situated on the eastern end of Sentosa Island is Sentosa Cove, an exclusive residential enclave. By 2014, it will be bustling with some 2,000 homes, romantic quayside restaurants, retail and specialty shops. Offering Singapore’s only truly oceanfront residences, Sentosa Cove is fast becoming the world’s most desirable address.

The Island is also proud to be home to Sentosa Golf Club and its two acclaimed golf courses, The Serapong and The Tanjong. Since 2006, Asia’s richest national open, the annual Barclays Singapore Open, has teed off on The Serapong with star-studded line-ups featuring international players and golf professionals from Asia, Europe and the USA playing to nail-biting finishes.

Welcoming a growing number of local and international guests every year, Sentosa is an integral part of Singapore’s goal to be a global destination to work, live and play. For more information, please visit www.sentosa.com.sg.

About Tivoli

Ever since Georg Carstensen in 1843 opened the doors to Tivoli for the first time, the park has developed into an amusement garden with 27 amusement rides, hotel operation, restaurants, seasonal sales’ booths, in addition to events, shows and concerts at the highest level.

Tivoli is among the world’s oldest amusement parks and with its traditions and ongoing renewals is a strong entertainment brand among three generations. The park is visited by approximately 4 million guests annually and on August 15 2013 the park celebrates its 170 anniversary.
For more information: www.tivoli.dk