In order to facilitate further growth and expansion of Toverland, a new managing board member has been appointed: Mr. Pieter Cornelis PhD, director of ‘strategy and development’, starting the 12th of October. He will focus on the development and execution of plans for the park in the coming years. Caroline Maessen, CEO, will still be responsible for the current park and organization.
This year, Toverland celebrated its 10-year anniversary. In that decade, the park has grown year after year, and now receives more than half a million visitors annually. Jean Gelissen is the owner of the theme park, and creative father of the successful concept: “More and more families find their way to our park, and have an amazing day 365 days a year, in any kind of weather. This year we are expecting yet another wonderful number of visitors”. Besides an indoor area with dozens of attractions, the park also boasts numerous outdoor attractions, among which the highest and fastest wooden rollercoaster in the Benelux.
Theme park veteran Pieter Cornelis (45) is a known face in the attractions world. In May 2011, he received a PhD from the universities of Tilburg and Tarragona, for his research into the effects of investments in European theme parks. Earlier, Cornelis was Head of Research at Efteling, and university lecturer in Leisure Studies. Within Toverland, he will also be responsible for marketing, communication, sales, entertainment, and Imagineering.
