Serving the themed entertainment community

Latest News

  • Holocaust & Humanity Center to Add New Exhibit at Union Terminal
  • Editorial: For specialty cinema, Cosm and DomeX are signs of recovery and optimism
  • InPark exclusive: Two new attractions grace the City of Sails
  • Evans & Sutherland, Spitz, and LiveLike VR join immersive forces as Cosm
  • San Diego Zoo Safari Park gorillas recovering from SARS-CoV-2
  • Looking forward, WhiteWater redefines leadership team
  • Mad Systems announces addition of Toni Losier to business development team
  • Museums Evolving conference goes virtual for second year in a row due to COVID-19 pandemic
  • Home
  • Opportunity Hub
    • Leads & Opportunities
    • Webinar Calendar
    • Submit a Webinar
  • News
    • COVID-19
  • Issues
    • 2020
      • #85 – Looking forward to the future
      • #84 – Everything the industry has to offer
      • #83 – Waterparks and more!
      • #82 – Solving Problems with Innovation
      • #81 COVID-19 and beyond
      • IPM guide to AV 2020
    • 2019
      • #80 – IAAPA 2019
      • #79.5 – IAAPA Expo 2019 Preview
      • #79 Europe and Waterparks
      • #78 – Asia/Tech
      • #77 – The Best in Themed Entertainment
    • 2018
      • #76 – Year End/Trade Show Round-up
      • #75 – IAAPA 2018
      • #74 – EME/Waterparks
      • #73 – Asia and Technology
      • #72 – Dubai/Museums
      • #71 – MENA/Entertainment
    • 2017
      • #70 – IAAPA 2017
      • #69 – Game Changers
      • #68 Going Global: Technology on the International Stage
      • #67 – Experience Design: Many Faces Many Places
      • #66 Theatrical Influence and Convergence
    • 2016
      • #65 IAAPA 2016
      • #64 Waterpark, Zoo & Aquarium 2016
      • #63 Technology 2016
      • #62 International
      • #61 Museums and Expanding Markets
    • 2015
      • #60 – IAAPA 2015
      • #59 – Zoos/Aquaria and Waterparks 2015
      • #58 – Technology 2015
      • #57 – International 2015
      • #56 – Museums 2015
    • 2014
      • #55 – IAAPA 2014 / Tenth Anniversary
      • #54 – Waterparks, Zoos and Aquariums 2014
      • #53 – Technology 2014
      • #52 – International 2014
      • #51 – Museums 2014
    • 2013
      • #46 – Museums 2013
      • #47 – International 2013
      • #48 – Technology 2013
      • #49 – Waterparks 2013
      • #50 – IAAPA 2013
      • 2013 Wrap-Up
    • 2012
      • #45 – IAAPA & WWA Wrap-Up
      • #44 – IAAPA
      • #43 – Waterparks
      • #42 – Technology
      • #41 – International
      • #40 – Museums
  • Subscribe
  • Advertise
  • About
    • About InPark
    • Privacy Policy
  • IPM books
    • Screens to scenes: Christie’s visual technology
    • Tales from the Expo
    • Themed entertainment in academia
  • follow
    • Facebook
    • Twitter
    • Linked
    • Youtube

Universal Orlando Creates World’s First Centrally Themed Multi-Park Experience with Wizarding World of Harry Potter – Diagon Alley

May 08, 2013 Joe Kleiman Homepage Slider, News, Theme Parks Comments Off on Universal Orlando Creates World’s First Centrally Themed Multi-Park Experience with Wizarding World of Harry Potter – Diagon Alley


Universal Orlando Creates World’s First Centrally Themed Multi-Park Experience with Wizarding World of Harry Potter – Diagon Alley

262406_10151439493417852_2138809564_n

Orlando, FL, USA (May 8, 2013) – Building on the global phenomenon that is The Wizarding World of Harry Potter, Universal Orlando Resort and Warner Bros. Entertainment today announced an expansion of historic proportion with the entirely new themed environment, The Wizarding World of Harry Potter – Diagon Alley.

Scheduled to open in 2014, the world’s first centrally themed, multi-park experience expands The Wizarding World of Harry Potter across both Universal Orlando theme parks and allows Universal’s creative team to bring an unparalleled vision to this unique project.  The new area will bring to life some of the experiences and places found in and around London in the Harry Potter books and films, offering brand-new adventures for fans and theme park guests from around the world.

Diagon Alley and ‘London’ will be located within the Universal Studios Florida theme park, which is adjacent to Universal’s Islands of Adventure theme park, where guests now experience Hogwarts and Hogsmeade.  The new area within Universal Studios will be just as expansive, immersive and authentic as the existing themed environment.

And – just like in the books and films – guests will be able to travel between ‘London’ and Hogsmeade aboard the Hogwarts Express.

Work on the new area is already underway.  When complete, it will feature shops, a restaurant and an innovative, marquee attraction based on Gringotts bank – all directly inspired by the fiction and films.

More details on The Wizarding World of Harry Potter – Diagon Alley will be released over time.

To bring Diagon Alley and ‘London’ to life, Universal’s creative team is working closely with Warner Bros. and the production design team from the Harry Potter films – just as it did for Hogwarts and Hogsmeade.

“I’m so pleased that The Wizarding World of Harry Potter has proved so popular to date, and I’m sure that the attention to detail in creating the new Diagon Alley area will make this an even better experience,” said J.K. Rowling.

“We are continuing the journey and adding an entirely new level of adventure,” said Tom Williams, Chairman of Universal Parks & Resorts.  “And we are bringing the same drive, commitment, enthusiasm and innovation to this project as we did to the first.”

“We are thrilled to offer the legions of fans the opportunity to embark on this new journey and experience Diagon Alley as it was brought to life in the books and films,” said Brad Globe, president, Warner Bros. Consumer Products.

“Our vision is to create two amazing theme park experiences that combine into one, complete, magical journey,” said Alice Norsworthy, executive vice president, marketing and sales for Universal Orlando Resort.

The Wizarding World of Harry Potter – Hogsmeade opened at Universal’s Islands of Adventure in June 2010 as a fully immersive Harry Potter themed environment – bringing to life the bestselling books by J.K. Rowling and the blockbuster feature films from Warner Bros.  Since that time, it has become a global phenomenon, entertaining millions of people from around the world.

Visitors to The Wizarding World of Harry Potter are swept into the adventures of Harry Potter.  They can tour Hogwarts castle, shop in Hogsmeade and dine at the Three Broomsticks.  They can soar above Hogwarts with Harry, be chosen by a wand at Ollivanders, sample Butterbeer and much more.

www.universalorlando.com

Share this:

  • Tweet
  • Print

  • Harry Potter, new attractions for 2014, universal orlando, universal studios florida, wizarding world of harry potter
  • tweet
Related articles
  • From classics to high tech: Themed Entertainment Association announces newest Thea Award recipients
    From classics to high tech: Themed...

    Comments Off on From classics to high tech: Themed Entertainment Association announces newest Thea Award recipients

  • Diving into the TEA/ AECOM Theme Index
    Diving into the TEA/ AECOM Theme Index

    Comments Off on Diving into the TEA/ AECOM Theme Index

  • Midnight Syndicate releases limited edition album at Universal Orlando Resort’s Halloween Horror Nights Tribute Store
    Midnight Syndicate releases limited...

    Comments Off on Midnight Syndicate releases limited edition album at Universal Orlando Resort’s Halloween Horror Nights Tribute Store

  • Warner Bros Studio Tour Tokyo – The Making of Harry Potter announced for 2023 opening
    Warner Bros Studio Tour Tokyo –...

    Comments Off on Warner Bros Studio Tour Tokyo – The Making of Harry Potter announced for 2023 opening

More in this category
  • Holocaust & Humanity Center to Add New Exhibit at Union Terminal
    Holocaust & Humanity Center to Add...

    Jan 27, 2021 Comments Off on Holocaust & Humanity Center to Add New Exhibit at Union Terminal

  • Editorial: For specialty cinema, Cosm and DomeX are signs of recovery and optimism
    Editorial: For specialty cinema, Cosm...

    Jan 26, 2021 Comments Off on Editorial: For specialty cinema, Cosm and DomeX are signs of recovery and optimism

  • InPark exclusive: Two new attractions grace the City of Sails
    InPark exclusive: Two new attractions...

    Jan 26, 2021 Comments Off on InPark exclusive: Two new attractions grace the City of Sails

  • Evans & Sutherland, Spitz, and LiveLike VR join immersive forces as Cosm
    Evans & Sutherland, Spitz, and...

    Jan 26, 2021 Comments Off on Evans & Sutherland, Spitz, and LiveLike VR join immersive forces as Cosm


Quick Takes

My Tweets

Latest Issue

Leads & Opportunities

  • Cedar Fair seeks Corporate Director, Communications
    Cedar Fair seeks Corporate Director, Communications

    Dec 29, 2020 Comments Off on Cedar Fair seeks Corporate Director, Communications

    The position will lead strategy development and execution...
  • Pursuit seeks Financial Analyst, FP&A
    Pursuit seeks Financial Analyst, FP&A

    Dec 28, 2020 Comments Off on Pursuit seeks Financial Analyst, FP&A

    This role will focus on all aspects of financial planning...
  • AOA seeks Show Set Designer
    AOA seeks Show Set Designer

    Dec 26, 2020 Comments Off on AOA seeks Show Set Designer

    There will be a great deal of freedom, which will be...
  • Visualization firm THE THIRD FLOOR has openings for a variety of positions
    Visualization firm THE THIRD FLOOR has openings for a...

    Dec 09, 2020 Comments Off on Visualization firm THE THIRD FLOOR has openings for a variety of positions

    THE THIRD FLOOR is currently seeking Postvis Generalists,...
  • CineVenture seeks 3D character animator
    CineVenture seeks 3D character animator

    Dec 09, 2020 Comments Off on CineVenture seeks 3D character animator

    CineVenture develops high-end content for the global...

Top Posts

  • Evans & Sutherland, Spitz, and LiveLike VR join immersive forces as Cosm
    Evans & Sutherland, Spitz, and LiveLike VR join immersive forces as Cosm
  • InPark exclusive: Two new attractions grace the City of Sails
    InPark exclusive: Two new attractions grace the City of Sails
  • Editorial: For specialty cinema, Cosm and DomeX are signs of recovery and optimism
    Editorial: For specialty cinema, Cosm and DomeX are signs of recovery and optimism
  • Making sense of Diversity & Inclusion in themed entertainment
    Making sense of Diversity & Inclusion in themed entertainment
  • JRA designs new children's museum in Wisconsin
    JRA designs new children's museum in Wisconsin
  • Looking forward, WhiteWater redefines leadership team
    Looking forward, WhiteWater redefines leadership team
  • Ocubo selects AV Stumpfl's PIXERA media server software for Immersivus 3D art installation in Lisbon
    Ocubo selects AV Stumpfl's PIXERA media server software for Immersivus 3D art installation in Lisbon

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram

Categories

  • IPM Interviews
  • Theme Parks
  • Museums
  • Water Parks
  • Attractions
    • Haunts
    • Zoos & Aquariums
  • World markets
    • Asia
    • Europe & Middle East
    • Latin America & Mexico
    • North America
  • Technology & Media
  • Business
    • Events
    • People
  • World Expos

InPark Magazine

2349 E Ohio Ave
Milwaukee, WI 53207 USA
262.412.7107
mpalicki@inparkmagazine.com

View our Privacy Policy

Copyright 2018 InPark Magazine / All rights reserved
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram