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UPDATE2: SeaWorld Unveils Antarctica Ride Vehicles at IAAPA Attractions Expo

SeaWorld’s Senior Director of Attraction Design, Brian Morrow, introduces the Antarctica ride vehicle at IAAPA 2012

Orlando, FL, USA (November 13, 2012) — SeaWorld Orlando, in conjunction with Oceaneering Entertainment Systems (Booth #1054), on Tuesday showcased for the first time the new ride vehicle that will be used in SeaWorld’s “Antarctica: Empire of the Penguin” attraction, due out spring 2013.

SeaWorld officials said the eight-passenger vehicle (two rows of four) is a brand- new concept for the industry.

“This is the world’s first motion-based, completely trackless ride-simulation technology,” said Brian Morrow, creative director for SeaWorld Parks & Entertainment. “Riders are able to make a choice along the ride experience between intense and non-intense.”

SeaWorld is still keeping broader details about the ride experience under wraps, but Morrow said there will be multiple programs loaded into the ride vehicle that will provide “a wide range of unpredictability.” He continued: “Inside those different ride paths, there are various things you may or may not see each time.”

The ride will be part of a larger “realm” that re-creates the glacial rift of Antarctica, Morrow said.“This is not a dark ride—in fact, we don’t know what to call it. We made up some words, but we stopped using them because they didn’t make sense,” he joked. “We’re doing something that’s never been done in the industry. This ride is all around you. It’s not scene by scene; it’s world by world.”  More details can be found in the attached release and at  Visit for more on Oceaneering.

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