Oct 26, 2011 Judith Rubin Asia, Business, IPM Interviews, People, Uncategorized, World Expos 0
— Yeosu’s being a 3-month regional expo, all 100+ participants including the USA occupy tenant spaces within one International Pavilion rather than raise their own structures.
— The USA Pavilion is being developed within a 12,000 square foot space that will be mostly devoted to public areas but also include a VIP hospitality room.
— Exhibits will focus on US coastal areas, with an emphasis on environmental sustainability and stewardship.
On 13 October, Secretary of State Hillary Rodham Clinton officially announced that the United States will participate in the next World Expo, in South Korea: Yeosu Expo 2012. The announcement, made during a state luncheon at the US Department of State in honor of Republic of Korea President Lee Myung-bak, formalized the USA pavilion planning and development process that has been underway for several months. (See original news story here.)
USA Pavilion Chief Spokesperson is Philippe Cousteau Jr who is also President of EarthEcho International; pavilion CEO Andrew Snowhite is advisor to EarthEcho International and Cousteau’s business partner at Azure Worldwide LLC, a strategic environmental design and development firm. COO of the pavilion is Mark Germyn; Executive Producer is Robert L Ward and The Hettema Group is exhibit designer. Fundraising is administered by the US Department of State with support by Norm Elder on the pavilion team side.
Having been COO of the USA Pavilion at Shanghai Expo 2010, Mark Germyn has on-the-ground experience both relevant and recent. His international background includes top management roles at Legoland California and Warner Bros parks in Germany and Australia, as well as operations roles with pavilions at AmeriFlora 92 and Vancouver Expo 86. Norm Elder is a leader in strategic marketing and brand development whose credits include raising corporate sponsors for major Disney parks and for the USA Pavilion at Shanghai Expo 2010. The Hettema Group is a top design and master planning firm in themed entertainment and has received both awards and accolades recently as creator of “Beyond All Boundaries,” a 4D multimedia educational experience for the National World War II Museum in New Orleans. Prior to founding his own company, Phil Hettema was SVP of attraction development for Universal Recreation.
The situation for the Yeosu expo is somewhat different. Korea is a major trade and political partner to the USA; however Yeosu itself, on the southernmost tip of the country several hours’ drive from Seoul, is remote and the interests for corporations to back the pavilion are less obvious than they were with China and Shanghai. Yeosu’s being a 3-month regional expo, all 100+ participants including the USA occupy tenant spaces within one International Pavilion rather than raise their own structures. But even the modest USA Pavilion target budgetof $10 million to $13 million is elusive. “We have minimum threshold funding at this point,” said Ward. “The clock is running and we are working diligently to finalize a concept that can roll within the funding we do have and deliver a memorable and inspiring story.”
— Theme: The Living Oceans and Coast
— Expected attendance: 8 million to 10 million, mostly from within Korea
— Venue: New Port area in Yeosu, Korea
— Dates: May 12 – August 12, 2012
— Site: Area: 1.74 million ㎡ (Includes exhibition area of 250,000 ㎡ and auxiliary facilities) The site overlooks Hallyeosudo Marine National Park and Odong Island, and is surrounded by 317 islets.
— Website: http://eng.expo2012.kr/main.html
— USA Pavilion website: http://www.pavilion2012.org/
Feb 15, 2019 0
Feb 13, 2019 0
Feb 13, 2019 0
Feb 10, 2019 0
Feb 10, 2019 0
Beyr established Attraktion! Group after an 18year tenure...Dec 18, 2018 0
InPark reported on the launch and revisited with Ensing for...Dec 18, 2018 0
InPark checks in with industry leaders who are heading back...Nov 05, 2018 0
Michael Mercadante, President of Main Street Design, Inc....Nov 05, 2018 0
JCO, based in St. Louis, MO, specializes in master planning...Nov 05, 2018 0
Founded by Phil in 2002, The Hettema Group has gone on to...Sep 14, 2018 0
Estimates indicate the Expo attracted more than 9,000...Sep 14, 2018 0
With a unique theme and detailed storytelling, the park is...Sep 14, 2018 0
The new Weber Group is managed by four partners, all of...Sep 14, 2018 0
"The beautiful thing about the creative and entertainment...Jun 01, 2018 0
The number of visits to Expo 2023 Argentina Buenos Aires is...May 11, 2018 0
"We have chosen an ideal location conveniently located...Apr 30, 2018 0
"nWave keeps pace with evolving markets and evolving...Apr 30, 2018 0
On February 2, 2018, Technomedia and ACE formed a strategic...Apr 30, 2018 0
In his role as senior designer at JRA, Colin Cronin has...Apr 30, 2018 0
Vice president and director of Panasonic Hollywood Labs,...Apr 30, 2018 0
In this exclusive interview with InPark, Eric draws on his...Apr 29, 2018 0
The international attractions industry and the public alike...Apr 28, 2018 0
InPark speaks with industry leaders taking on new...Apr 28, 2018 0
In addition to heading up Themed Entertainment &...Apr 28, 2018 0
Following a successful 12 year career at SeaWorld Parks &...Apr 28, 2018 0
"I was specifically hired to provide interactive design for...Apr 27, 2018 0
After years with Cirque du Soleil, Nol founded Creative...Apr 27, 2018 0
Michael Daut recently joined media-based experience design...Apr 04, 2018 0
An eight-year team member of Alcorn McBride, Barrows...