Join our introductory session to Integrated Storytelling and open the door to new narrative formats and experiences.

Companies and brands are now taking steps forward to integrate their story in their marketing, experience design, services and products. The process for doing so can be complicated, especially with different channels and audiences to reach. To help marketing, entertainment and attraction professionals master it successfully, we introduce our new and updated online courses in Integrated Storytelling.

Anyone or any company, small or big, who wants to learn new ways of moving their career or business forward, is welcome to join Klaus Sommer Paulsen for the one-hour online presentation. The key topics of the session will include

• How is storytelling different from what it used to be?
• What does it mean to design a story-based experience?
• How does Integrated Storytelling transform digital storytelling, the application of VR technology and experiential marketing?
• What is a story and experience integrator, and what is their role in an organisation?

Registration is free and should be made through Eventbrite. Follow the link in the Details section.