Moderator: Rebecca Godfrey, CBRE Tourism and Leisure Group and Shannon Guihan, The Travel Corporation

Now that provinces are reopening their economies, tourism operations are rebuilding their audiences in a brand-new landscape. Ways of doing business that have worked in the past may no longer be an option, and target markets themselves are evolving, with new age-defying groups like Generation C coming to the forefront.

On August 13th, the Rhubarb Collective will be joined by special guest Susan Judd of Ride the Bine Tours and Heeman’s Nursery to discuss her efforts to act swiftly in the face of change, understand new sources of market demand, and continue to diversify her businesses. As always we look forward to your input too.