Wet ‘n’ Wild Parks in Phoenix and Las Vegas Offer Virtual Queue through Lo-Q Xpress Band

Jun 12, 2013 Joe Kleiman News, Technology & Media, Water Parks 0

Orlando, FL, USA — Two Wet ‘n’ Wild branded parks, in Phoenix and the newest Wet ‘n’ Wild water park that opened in Las Vegas in late May, are partnering with Lo-Q to deliver virtual queuing to their guests beginning this summer.
Branded as Xpress Band, guests of Wet ‘n’ Wild locations in Phoenix and Las Vegas are able to use Lo-Q’s virtual queuing wristband technology to get more out of their day by spending less time waiting in line and more time enjoying all the water parks have to offer.

Lo-Q’s innovative system uses a waterproof and lightweight radio frequency identification (RFID) wristband that allows guests to virtually queue for their favorite slides without physically standing in line. Xpress Band users select their desired ride from multiple self-service kiosks located throughout the parks and will be notified on their wristband when it’s time to return. Guests use a separate entrance to enter the ride and scan their band for validation, thereby avoiding standing in line and maximizing their time to enjoy park attractions.

“We’re pleased to offer the Xpress Band option to our guests, which allows them to spend less time in line and enjoy a premium water park experience,” said Takuya Ohki, Wet ‘n’ Wild Las Vegas general manager.

Xpress Band is the first virtual reservation band of its type to be used by Wet ‘n’ Wild, which has a five-year agreement with Lo-Q. Both water parks are a part of Village Roadshow Theme Parks, a division of Village Roadshow Limited, which is Australia’s largest theme park operator and the provider of some of the most thrilling entertainment, rides and slides available anywhere in the world. Headquartered on the Gold Coast, Village Roadshow Theme Parks operates a number of attractions in Australia and three Wet’n’Wild branded water parks in the United States.

“We are excited to be working with Wet ‘n’ Wild Phoenix and in Las Vegas during its inaugural season,” said Steve Brown, chief operating officer of Lo-Q. “These operators understand that guests want a premium park experience that includes minimizing the amount of time they have to wait in line. We are proud to provide a product that meets this need and helps increase overall guest satisfaction throughout the park.”

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