Jun 23, 2017 Joe Kleiman Europe & Middle East, News, Theme Parks, World markets 0
After introducing theme park Christmas and Halloween festivals to Denmark and Scandinavia, Tivoli Gardens in Copenhagen will now open in February with the celebration Winter in Tivoli. The park will open for the winter season for the first time in 2018 to celebrate its 175th anniversary.
Winter in Tivoli will include a strong visual identity and an ice skating rink as well as shops, restaurants and selected rides. In the Tivoli Concert Hall, Chess – The Musical will play. Winter in Tivoli will take place February 2nd through 25th, 2018, spanning both of the Danish school winter breaks, Valentine’s Day and Shrovetide, the traditional time in Denmark for kids to dress up and go trick-or-treating. The full program and plan will be disclosed at a later date.
Tivoli Gardens opened in 1843 and was originally open only during the summer season. In 1994, Christmas in Tivoli opened, attracting more tourists to Copenhagen in December and inspiring other amusement parks in Scandinavia to also open at Christmas. In 2016, Halloween in Tivoli was introduced, setting the standard for the Danish way of celebrating this newly acquired festival.
CEO Jan Olsen of Visit Denmark states: “For tourism in Denmark to keep growing as it has in recent years, we need to develop off-peak periods and invent new activities. Winter in Tivoli does exactly that and will no doubt benefit and inspire hotels, retail outlets and restaurants in the Copenhagen area.”
Tivoli CEO Lars Liebs adds: “We have been working on this new season for some years now as a part of our transformation from a seasonal to an all-year business. Opening in February gives Danes and tourists alike a reason to visit Copenhagen, where they will also find the new Tivoli Corner and Tivoli Food Hall. Hopefully, commercial Copenhagen will follow our lead and introduce more new activities.”
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