Saturday, December 9, 2023

TEA SATE 2017 Sessions and Speakers Announced


Confirmed sessions and speakers for TEA SATE 2017 Los Angeles, Oct 5-6 at CalArts, are listed below. SATE is the definitive conference on Experience Design, presented by the Themed Entertainment Association (TEA). (Storytelling + Architecture + Technology = Experience.) Theme: The Future of Immersive Realities.

Purchase tickets / Hotel information / Sponsorship opportunities
For SATE schedule, click here
For details on SATE speakers & chairs, click here


  • Data Hacked Creative: The Future of Immersive Reality – AMY BLACKMAN, Contend Immersive – “A.I. sourced data is
    driving the future of immersive experiences. To survive and thrive, the Themed Entertainment Industry needs to utilize ‘Data Hacked Creative.'”
  • Immersion and Theming: Shifting Paradigms– DANNY BYERLEY, On Track Themes – “The industry’s shifting design paradigm creates a fundamental difference between the concepts of immersion and theming, shaping the stories we tell and the art form itself.”
  • Think Small: Lessons in Engagement from Immersive and Extreme Theater – DAVID RUZICKA, Gryffon Creations LLC – “Themed entertainment developers spend millions engaging guests. Enter the strange world of immersive theater, where engagement is being re-imagined at a fraction of the expense.”
  • Westworld – HBO’s theme park of the future as inspiration, prediction and cautionary tale – BRENT YOUNG & ROBERT COKER, Super 78; STEVE TEIG, Xperi; JEFF TUCKER, Knott’s Berry Farm; GARNER HOLT, Garner Holt Productions – “The total immersion of Westworld is coming. But when? Experts in A.I., robotics, and themed entertainment discuss the challenges of making a Westworld-type experience real.”
  • How “Millennials” Tell Stories – JASON MCMANUS, Thinkwell Group; CalArts – “An in-depth look at the evolving audience for themed entertainment and the new ways we can use this cultural change to tell better stories.”
  • Spies, starlets and serendipity: The evolution of participatory storytelling – JANET T. PLANET, Fahrenheit 212 – “People dive head first into immersive stories if you leave the right breadcrumbs. Janet T. Planet shares learnings from 20 years choreographing elaborate underground spy adventures.”


  • Bordertowns – Navigating the space between digital and physical experiences – STEVE BOYER, California State University, Long Beach – “Digital spaces are rapidly becoming the dominant mode of interaction with our environment. Hybrid Design is an approach to architecture that uses digital technologies to reactivate space.”
  • The Science Future design process for immersive worlds – JOHN SPENCER, Mars World Enterprises – “Creating authentic immersive experiences requires a deep understanding of the invented world and characters. I will present our science future design process for Mars World.”
  • Bringing History Alive – GENEVIEVE ANGIO-MORNEAU, GSM Project – “Design and technology makes research into our past come alive in history and archaeological museums, cultural venues and observation decks.”
  • Pushing Immersion – JOHN ZALLER, Imagine Exhibitions – “Exploring the cross disciplinary collaboration and mix of existing and new technologies that bring film IP off the screen and into the Museum.”


  • Flash! Boom! Pfft! The intersection of art and technology in storytelling – DAREN ULMER, Mousetrappe; JON BAKER, Jon Baker Productions; LISA PASSAMONTE GREEN, Visual Terrrain – Technology plays an important role in the art of storytelling. This dynamic panel discussion will look at the modern technology tools to create truly immersive experiences.
  • Trying Things Together – JON SNODDY, Walt Disney Imagineering – “Building a Living World by Connecting all the Pieces”






Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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