Friday, October 15, 2021

PRG and 3D Live join forces for live events

Production Resource Group LLC (PRG), a leading provider of entertainment and event technology solutions, and 3D Live, Inc. have announced an exclusive partnership to provide 3D LED technology to live event clients. Via this partnership, PRG will offer Los Angeles-based 3D Live’s patented “holographic” 3D LED display technology to concert, corporate events and e-sports clients and 3D Live will exclusively use PRG’s LED walls on its productions.

“PRG is known for providing clients with the most innovative technology so we are excited that PRG is the only production company in North America that can offer 3D Live’s 3D LED display technology,” said Nick Jackson, senior vice president at PRG. “Most people have never experienced augmented reality such as this in any setting. Our clients will certainly want to incorporate this holographic technology for an entertainment experience like no other.”

3D Live’s systems deliver an immersive visual experience with far superior brightness, color, contrast, and extreme 3D depth relative to projection-based displays. 3D imagery leaps off the screen, enveloping performers and immersing audiences in a way not possible with any other visual technology. The experience can be compared to augmented reality without the expensive headsets, easily scaling to thousands of audience members simultaneously with low-cost, customizable 3D glasses.

“We are incredibly excited to partner with PRG, a renowned leader in the live events market, to deliver a whole new kind of experience for audiences,” said Nathan Huber, CEO of 3D Live. “The type of holographic realism our technology offers creates a level of immersion that is truly unrivaled and we can’t wait to start sharing it with PRG’s clients.”

Incorporating 3D LED display technology is relatively simple, cost effective and provides a huge impact on audiences. It has a flexible, easy-to-use design, is based on modular LED tile technology and can be built to any configuration on a display that has dual 2D and 3D functionality.

Recipient of a TEA Thea Award for its 3D LED technology, 3D Live was also recognized with the Pollstar award for Tech Enhancement of the Year (2018) for its work with the musical artist, Flying Lotus, and the company’s technology has been featured in concerts and tours with Big Gigantic, 2 Chainz and other musical acts.

PRG and 3D Live’s partnership will support upcoming Flying Lotus dates in Chicago, New York San Francisco, Torontoand other cities this Aug. and Sept. as well as Big Gigantic in New York in Aug.

For more on the partnership and technology visit https://www.prg.com/3d-led-solutions

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

Related Articles

Latest Articles