Friday, January 28, 2022

7thSense and Medialon aid in the shows and integrations of Expo 2020 Dubai

7thSense, a provider of media serving, show control and pixel processing technologies for visitor attractions, live events and theme park installations, has supplied a total of 56 media servers and 17 Medialon show control systems to integrators as part of the Expo 2020 Dubai event.

Read Dr. Carissa Baker’s exploration of pavilion design at Expo 2020 Dubai.

Scheduled to run until March 31, 2022, Expo 2020 seeks to raise awareness about the worldwide issues that mankind faces. An expo’s goal is to bring countries together for collaborative initiatives that help to accelerate and promote ideas that enhance people’s lives while also conserving the environment.

Set to be the largest event ever held in the Middle East, visitor numbers for Expo 2020 Dubai continue to rise, with the total reaching to 4,766,419 in the period up to November 28. In addition to physical attendance, virtual visitation has now exceeded 23.5 million people.

Speaking about the installations, Eric Cantrell, Director of Sales and Marketing at 7thSense said, “7thSense technologies are renowned for performance and reliability, and are proven in demanding environments at theme parks and attractions worldwide. We are proud to have so many media server and show control solutions at such a prestigious global event and are honored to see so them bringing immersive experiences to life for so many visitors.”

InPark Magazine learned a bit more about Eric Cantrell, his history with Medialon, his role at 7thSense and lessons from the pandemic.

Across the 4.38 square kilometer (1.7 square miles) Expo 2020 site, nine separate pavilions feature 7thSense media server and show control technologies:
Image courtesy of 7thSense.

Mobility Pavilion – AV Integrator: Electrosonic
8 x Medialon Showmaster Pro
12 x Proton Media Servers
10 x Infinity Media Servers
2 x Pico Media Servers

Canada Pavilion – AV Integrator: Electrosonic
1 x Infinity Media Server
1 x Medialon Showmaster Pro

Colombia Pavilion
1 x Medialon Showmaster Pro

Kazakhstan Pavilion – AV Integrator: Neumann & Mueller Germany
1 x Medialon Showmaster Pro

USA Pavilion – AV Integrator: Creative Technology Emirates
2 x Infinity Media Servers

Japan Pavilion – AV Integrator: Neumann & Mueller Germany
2 x Medialon Showmaster Pro

UAE Pavilion – AV Integrator: AVI SPL & Falcon’s Creative Group
3 x Pico Media Servers
3 x Infinity Media Servers
3 x Proton Media Servers

UAE Pavilion – AV Integrator: BGL Spain
1 x Medialon MAS Pro Dante

Sustainability Pavilion – AV Integrator: Dominion Spain
1 x Medialon Showmaster Pro
16 x Proton Media Servers
4 x Infinity Media Servers

Portugal Pavilion – AV Integrator: Blending AV Portugal
2 x Medialon Showmaster Pro

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