Thursday, November 30, 2023

7thSense Design purchasing Medialon and ShowControl from Barco

June 10, 2019 — 7thSense Design has reached an agreement in principle with Barco regarding the intended sale of the Medialon brand and ShowControl activities. The team behind 7thSense Design has led the acquisition to form a new company, Medialon Ltd., which will acquire the Medialon brand and ShowControl activities from Barco. The new company will join the 7thSense Design family. Medialon Ltd. will operate from Orlando, FL., with satellite offices across the United States, United Kingdom and Canada – providing dedicated solutions for the control, supervision and monitoring of lighting, audio, video and special effects at museums, attractions and theme parks. The sale is intended to be concluded by July 1st 2019.

Eric Cantrell, currently Product Manager for Medialon within Barco, will lead the new Medialon Ltd. business as VP of Business Operations from the Orlando facility. Speaking about the acquisition, he comments, “The decision by Barco to transfer the Medialon show control activity is driven by Barco’s continuous effort to focus on core activities, comprising of display and image processing technology; in conjunction with strengthened partnerships across the value chain in the Entertainment market. This transfer will allow Medialon greater agility to further enhance its product offering and expand its scale – we are excited to bring a highly focussed range of solutions and services to attractions and theme parks as part of the 7thSense Design family.”

The team behind the newly formed Medialon are specialists in the niche markets of themed entertainment and attractions, and are positioned well to integrate and further scale the activity of the show control operation while sustaining the install base and guaranteeing continuity to its customers.

Matt Barton, CEO of Medialon Ltd. and 7thSense Design, explains, “7thSense Design’s products and technologies are often integrated into theme park and attraction installations alongside Medialon show control products. Medialon Ltd.’s acquisition of the Medialon show control product, and new place in the 7thSense Design family, allows the two businesses to offer complementary media serving and show control solutions to themed entertainment and attraction markets.”

The transfer of the Medialon brand and ShowControl activities does not include the Overture product suite which will continue to be owned by Barco.

Members of the new Medialon leadership team will be present at InfoComm 2019 from June 12-14 in Orlando, Florida.

For more information please email [email protected]

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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