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Pixel-Perfectionists 7thSense Design Scoop Queen’s Award for Enterprise Innovation

Prestigious Award for UK Creative & Entertainment Technology Team Also Marks 10-Year Company Anniversary

Upper Beeding, Sussex, UK – 22 April 2014 – Leading international AV creative house 7thSense Design – specialists in media serving for state-of-the-art digital display experiences – has been awarded the prestigious Queen’s Award for Enterprise Innovation ten years after being founded. Known for some of the highest performance planetarium, 3D cinema, museum, visitor attraction, theme park, projection mapping, and live event installations worldwide, the UK-based team behind the Delta® Media Server will be presented with the award by Her Majesty’s Lord-Lieutenant of the County in the coming weeks. Recognizing the best of British, the Queen’s Award is the highest accolade for UK businesses.

As providers of unique technology within the Entertainment industry, 7thSense is renowned for its proprietary Delta Media Server – an audiovisual solution designed to take the highest quality media and play it on any large-scale screen or projected display surface while maintaining the features and quality the content creator intended.

Since 2004, 7thSense has established itself across multiple specialist markets with its Delta Media Server and supporting software products – all of which are developed, tested and built in-house at the headquarters in Sussex, England. Now with a recently opened office in the United States, the team is adding another award to its credentials in a year that marks the business’ tenth anniversary.

The Stonehenge Visitor Centre. Image courtesy English Heritage
The Stonehenge Visitor Centre. Image courtesy English Heritage

Speaking about the achievement, Ian Macpherson, Co-Founder and Managing Director, 7thSense says, “We are honored to have been recognized with a Queen’s Award. In our decade-long journey as a team we have achieved so much: building a reputation for quality, performance, export success, innovation and service and securing business with prestigious technology and integration partners – not to mention the size and scale of some of our end users.”

Driving some of the greatest entertainment & attraction spaces

Delta Media Server is a key component of some of the world’s most technically complex, and experientially breathtaking installations and visitor attractions, including Radio City Music Hall, Stonehenge Visitor Centre, Kennedy Space Center, the Crown Jewels at the Tower of London, Sega Orbi, Japan, the California Academy of Sciences, and many theme park dark rides across Europe, China, the United States and Japan. To date, Delta has been installed in hundreds of locations across four out of five continents. Its impressive installation history and feature list has earned it the title of one of the most advanced systems of its kind.

Delta Media Servers power a projection mapped display on a superyacht at the Sky Diving World Championships Dubai. Image courtesy VLS.
Delta Media Servers power a projection mapped display on a superyacht at the Sky Diving World Championships Dubai. Image courtesy VLS.

Macpherson explains, “Our customers come to us with complex display challenges that nobody else can solve. They will not accept compromise in quality and reliability, and neither do we. Our ongoing success in themed entertainment markets is testament to that.”

“Delta has earned respect and status for its ability to play back high-resolution fully uncompressed video, with no loss of quality and zero artefacts. These features are imperative for our clients with giant screens and challenging displays – sometimes hundreds of metres wide – projecting 8K and beyond resolution with high frame rates and no margin for error or downtime.”

Innovation, people & customer focus behind award success

The Queen’s Award for Enterprise Innovation category requires companies to demonstrate outstanding innovation and substantial improvements in performance and commercial success continuously over the last five years. Achievement is assessed for invention, design or production, the performance of the product submitted, export success, marketing and distribution, and after sales support.

The Delta Media Server is  behind some of the world's most advanced digital dome and planetarium installations.
The Delta Media Server is behind some of the world’s most advanced digital dome and planetarium installations.

“Our strategy has always been to deliver unrivalled customer service and the most compelling digital experiences through the medium of display quality on an extreme level. Although we remain small as a team, we’ve always set our sights high and work with many small, medium or large organizations. Our staff includes some of the best and most customer-focused minds in the industry – much of our success can be attributed to our determination to ensure our customers have what they need from us every step of the way,” notes Matt Barton, 7thSense Operations Manager.

“We’re always developing, improving, testing and updating our products,” concludes Macpherson. “Our clients represent the most demanding attraction, experience and display environments in the business. Since we’re usually the ‘behind-the-scenes’ guys with technology deep inside the high-end systems, I’m delighted to have such public and high-profile recognition with this prestigious award and look forward to future innovation and collaboration with our valued client base.”

For more information about 7thSense Design and Delta Media Server, please visit

Radio City Music Hall in New York. Image courtesy Batwin and Robin.
Radio City Music Hall in New York. Image courtesy Batwin and Robin.
Martin Palicki
Martin Palicki
Martin Palicki owns and publishes InPark Magazine. Started in 2004, InPark Magazine provides owners and operators the perspective from "in"side the "park." Martin has also written for publications like Sound & Communications, Lighting & Sound America, Attractions Management and others. Martin has been featured in Time Magazine, and Folio. Martin lives in Milwaukee, Wisconsin, USA.

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