Friday, September 22, 2023

Merlin Entertainments Extends accesso Partnership to SEA LIFE Birmingham

LONDON (23-July-2014) – accesso Technology Group plc (AIM: ACSO), the premier technology solutions provider to the global attractions and leisure industry, has signed an agreement with SEA LIFE Birmingham (UK) to pilot the accesso Passport ticketing solution at the attraction. SEA LIFE Birmingham becomes the first attraction in Europe to fully deploy the complete accesso Passport solution including the “queue blasting” mobile point of sales; ticketing point of sales; access control; season pass processing; eCommerce; and group sales.

The contract is an extension of the master service agreement the global technology firm signed in March with Merlin Entertainments, the world’s second-largest visitor attractions operator.

“We are looking forward to extending our pilot from eCommerce only at Thorpe Park to a full ticketing installation at SEA LIFE Birmingham,” said Tom Burnet, accesso CEO. “

Photo courtesy National SEA LIFE Centre Birmingham.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

Related Articles

Latest Articles