Thursday, June 24, 2021

accesso Acquiring Branding and CEM Company The Experience Engine

 

accesso Technology Group plans to acquire The Experience EngineTM (TE2) in a move that will provide accesso the capabilities to offer a heightened level of personalization and real-time marketing to customers across a range of venues including theme parks, ski resorts, hotels, quick service food, healthcare and other hospitality-focused operations.

The $80 million acquisition is the largest in accesso’s history, and is intended to make its existing technology solutions more powerful, more customizable, and more beneficial to customers around the world.

“The addition of TE2 is a major step forward in the evolution of Accesso and the innovative solutions we offer to the broad-ranging leisure, attractions and hospitality marketplace,” said Steve Brown, accesso CEO.  “Our customers will have options to connect with their guests in new and exciting ways – from ticketing to food and beverage, retail, queuing and more.  Leveraging TE2’s platform means we can offer a more personalized customer experience, better anticipate guest needs and enhance spending through highly-targeted, real-time interactions.”

The San Diego-based TE2, which serves brands including Merlin Entertainments, Cedar Fair Entertainment, Carnival Corporation and SeaWorld Parks & Entertainment, offers platform-as-a-service (PaaS) technology solutions that help marketers drive engagement and revenue. The technology uncovers new levels of actionable insights to deliver impactful and personalized experiences that customers want and value, by identifying guest behaviors before, during and after their visit.

“Joining the Accesso team is perfect fit for TE2.  We’ve long admired the innovative approach Accesso has taken with its focus on high quality service, working with its clients as partners and continuing to raise the bar on technology,” said Scott Sahadi, TE2 CEO.  “We now look forward to working as part of the Accesso team and continuing our efforts to improve the guest experience and drive revenue results through the use of integrated technology and insights.”

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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