Building a bigger team
Alcorn McBride returned to IAAPA Expo 2025 in Orlando with strong momentum and a growing staff. Over the past year, the company has added Dave Case as Sales Engineer, Shelby Hughes as Office Manager and Event Planner, Austin Weber as Software Engineer, and Matt Kiep as Technical Content Developer. The team is also celebrating upcoming milestones in 2026, which will mark thirty years with the company for Product Support Manager Mike Polder and fifteen years for both Chief Technology Officer Hunter Olson and Logistics Manager Alex Estremera. Hiring continues with open roles for software engineers, sales engineers, and summer interns.
Attractions Technology Lab returns in 2026
After a brief pause, the Attractions Technology Lab will return next year with a refreshed format shaped by guest feedback. The updated approach aims to provide a more focused and high-value experience for participants.
Growing global reach
Alcorn McBride continues to expand its international presence. Thematic Development is now serving as the company’s distributor in the UK and Europe, while NeoID has joined as distributor in Brazil.
New product developments
On the show floor, the company highlighted new integration between its Paging Stations and BSS OMNI products for simpler deployment options. Looking ahead to June 2026, the BinloopX warp and blend feature will be fully integrated into Scalable’s software workflow, offering a non-PC solution for simple applications. The RidePlayerX and RideAmps onboard audio line also continues to expand, with additional releases planned.
A milestone year
Alcorn McBride will celebrate its 40th anniversary in 2026, with exciting announcements and celebrations planned throughout the year.

