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Loren Barrows New Director of Business Development at Alcorn McBride

Orlando, FL, USA (January 27, 2014) — Loren Barrows has been named Director of Business Development at Alcorn McBride, which is renowned for its show control, audio and video equipment for the themed entertainment industry and an array of other applications.

Barrows, who was already part of the business development group, will join the leadership team in charting the direction for the company championing internal and external customer service.  She will also engage in business strategy and planning and partner with the sales force to pave the way for continued growth.

Barrows moves into the top business development role following the departure of Jeremy Scheinberg, who has launched the venture, www.herecomestrobo.com.  The father of young children, Scheinberg is creating innovative and fun programs focusing on the STEM (Science, Technology, Engineering and Math) curriculum. Scheinberg’s start-up features a storytelling plush robot “Trobo” and companion Apple iPad and Android adventures.

“Jeremy has been a key member of the Alcorn McBride team since 1996, and we will miss him.  At the same time, he’s also a good friend, and we are all excited to see him follow his dream.  We hope to see Trobo on everyone’s holiday gift list next year!” says Alcorn McBride’s CEO, Steve Alcorn.

“For nearly five years Loren has been a near-magical force here,” Alcorn continues.  “Whether developing new customer relationships or organizing fun and creative activities for the Alcorn McBride family, Loren is indispensible.  As her duties expand in her new role, I’m excited to hear the fresh insights and enthusiasm she brings to every project.”

Barrows is well prepared to take on her new position.  “I’ve enjoyed working with Jeremy and learned so much from him,” she says.  “I hope to build on his successes and grow our core product lines while keeping focus on our biggest strength – delivering above bar service and support experiences that will shock our customers.”

www.alcorn.com

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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