Friday, March 1, 2024

Alice Casbara Overseeing Documentary Film Marketing at IMAX

Los Angeles, CA, USA — On December 7, IMAX® welcomed giant screen documentary film marketing veteran Alice Casbara to its team. Casbara will manage documentary film marketing campaigns beginning with IMAX and Disney’s A Beautiful Planet as well as films from the $51 million original documentary film fund, which starts releasing new films in 2016.

Casbara-AliceCasbara is a 24-year veteran from the world’s largest independent producer and distributor, MacGillivray Freeman Films (MFF). Throughout her tenure at MFF, Casbara’s leadership and reliability established her industry-wide excellent reputation on a marketing team that earned seven Giant Screen Cinema Association (GSCA) Marketing and Creativity (MAC) Awards for best film distribution.

“We are so excited to have Alice join our team at this incredible time for IMAX documentaries” said Eileen Campbell, IMAX Chief Marketing Officer. “She brings truly unique skills and experience that complement our existing team and will benefit all of our partners, including filmmakers and exhibitors.”

“Experiencing documentary films about our world in the most immersive cinema technology is a moving experience that resonates with audiences—that is why I am drawn to return to this industry and represent IMAX. I’m excited to market a new generation of IMAX documentary films and see our theater network succeed.”

Casbara will work from IMAX’s Playa Vista Los Angeles office. Contact her at [email protected] or (310) 255-5607.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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