Thursday, March 23, 2023

alterface sees 25% increase in buyer visits during IAAPA Expo Asia

Over 11,400 industry professionals from 80 countries attended IAAPA Expo Asia, a 25% increase in buyers from last year’s expo in Hong Kong. With 429 companies showcasing innovative new products across the largest trade show floor in the expo’s 21-year history, the show broke many records.

Alterface CEO Benoit Cornet and his team from the company’s Belgian headquarters along with staff from the Bejing office and the company’s Singapore representative, presented at their booth their innovative Erratic® Ride. This world premiered as the Popcorn Revenge® attraction in Walibi Belgium, which opened in May 2019.

A mock-up of the Popcorn Revenge attraction was demonstrated at the booth. The innovative Erratic Ride by Alterface changes all rules of linear ride attractions and allows different experiences to all visitors. The major benefits of this concept are a higher capacity on a smaller footprint. The non-linear character of this ride guarantees more fun for the visitors, who can enjoy different scenes with dynamic transitions, various gameplay levels and individual high scoring.

The proprietary Popcorn IP developed by Alterface is starring in the Popcorn Revenge attraction in different shapes and formats: as pirate, space, horror, magic and superhero characters. Walibi opened a shop in the attraction with a range of popcorn merchandising, which have proven to be very popular, and profitable.

Benoit Cornet, CEO & Founder of Alterface comments: “Contrary to the usual approach of a company ‘selling’ limited rights to use a portion of their IP, Alterface introduces a more dynamic and accessible solution. The Popcorn Revenge IP is offered at a very affordable price and includes access to a variety of merchandising products. Profits are shared on those products and a significant portion of those profits is reinvested in the IP itself which eventually benefits the park. This is therefore not a ‘static’ IP the park gets access to, but a constantly evolving asset, both in media and in merchandising, leading to more brand appeal and obviously profit on both sides… We believe this is the best way to secure an evergreen media-based attraction.”

Alterface thanks all visitors to their booth for their interest and hopes to see them all again in Paris for a popcorn hug and Belgian beer!

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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