Thursday, November 30, 2023

Alterface Projects Joins the Marvel Experience

[quote]Hero Ventures is developing a themed entertainment concept that we expect will be a transformative, traveling destination that will deliver to fans and families an exciting, groundbreaking and unique experience.” — Marvel Entertainment’s VP of Business Development, Sean Haran.[/quote]

Brussels, Belgium (September 17, 2014) — Alterface Projects, a leading company in the field of interactive and media-based attractions, is proud to announce it has been selected by Hero Ventures to help create “The Marvel Experience”.

“The Marvel Experience” is a first-person Super Hero adventure in which audiences step into the Marvel Universe to become a part of the story and the action inside a traveling dome complex the size of two football fields. Alterface Projects is currently creating an original 3D-animated interactive gaming cinema allowing fans to be a part of the action.

“We’re developing the next generation of gaming cinema and it’s going to enable anyone to feel like a Super Hero like Spider-Man or Captain America,” says Alterface Projects USA partner Tom Gass. “We couldn’t be more excited about our partnership with Hero Ventures and Marvel Entertainment.”

Hero Ventures, along with Marvel Entertainment is creating this innovative, traveling experience, featuring dozens of Marvel’s iconic Super Heroes. This attraction will appeal to a multi-generational audience and will leverage state-of-the-art interactive and multimedia technology from the leading providers in the industry including Alterface Projects.

Among the creative visionaries behind this $30+ million production is an elite team of creative award winners of Oscars, Emmys, CLIOS, THEAS and other technical and animation awards to their collective credit.

Alterface Projects has also recently announced involvement with Sally Corporation on DC ComicsJustice League Battle for Metropolis and a new partnership with Ubisoft to develop the gaming phenomenon ‘Rabbids Invasion’ into a large-scale dark ride.

“Alterface Projects is uniquely qualified because we bring our leading patented technology to clients at an excellent value,” states Alterface Projects CEO Benoit Cornet.  “However, we’re not resting on today; we continue to dream and push this media-based entertainment revolution further within attractions.  There’s a lot more interactive fun ahead,” says Cornet.

Alterface Projects will be exhibiting at the IAAPA Euro Amusement Show in Amsterdam from September 23 to 25 and at the IAAPA Attractions Expo in Orlando from November 17 to 21.

If you would like to make an appointment with the Alterface team during the exhibition, email: [email protected]


Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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