Espoo, Finland and Shanghai, China ––Rovio Entertainment has announced that it has entered into agreement with China’s Guogou Group, for the construction and operation of nine Angry Birds family entertainment centers, first in the province of Anhui over the course of the next four years.
‘‘China is an extremely important market for us and we’re constantly looking for ways to provide innovative fan experiences by bridging the digital with the physical. Through this partnership, we not only achieve that, but we set a strong foot in one of the worlds fastest growing theme park markets with a key player in the industry. We are delighted at the prospect of bringing Angry Birds closer to our fans in China, in spaces where all members of the family can engage.’’ says Pekka Rantala, Chief Commercial Officer of Rovio Entertainment.
‘‘We are proud of being in a partnership that will drive the entertainment park industry in China with a customer experience not seen before, by extending the popular Angry Birds brand from online to offline interactive experiences.’’ says Qihong Yuan, Chairman of Guogou Group.
This strategic partnership marks the first agreement of its kind to enter into effect for Rovio Entertainment in the Asian market, with the attractions projected to collectively cover a total building area of tens of thousands square meters.