Monday, May 10, 2021

First phase of ANGRY BIRDS WORLD opens at Doha Festival City

 

The world’s first ANGRY BIRDS WORLD™ entertainment park has opened its doors to the public in Qatar. The beloved characters welcome guests into their nest, where they can explore the newly built indoor section as part of the first phase of its launch.

Located in Qatar’s largest fashion, dining and entertainment destination, Doha Festival City, the 17,000 sq.m park, including an indoor space of 6,500 sq.m., transforms the classic bird-flinging game into a cluster of high-octane attractions that is designed for every member of the family.

Inspired by the gameplay, the park will offer its visitors numerous attractions such as the Blast Bomb, a drop and twist tower that features free-fall motion from a height of 11 metres, and Red Alert, where visitors are hurled into a 360-degree spin.

One of the park’s unique attractions is the Big Tree. Standing 17 metres high, the structure will draw both children and adults into a fun, interactive experience, where they will learn the basics of science, improve their musical ability and develop their creative chops through a variety of edutainment offerings. For adventure junkies, the tree also houses “Own the Sky”, a roller glider featuring a 106-metre zip line that allows participants to cut through the air at high speeds. Additionally, visitors can also test their physical strength with “Fierce Flight” – a ropes course challenge.

Enthusiasts of the Angry Birds GO! – One of the most downloaded games of its type – will enjoy the real rush of adrenaline in the form of the world’s first indoor and outdoor multi-level karting track. The 261-metre race track features modern positioning system technology promising a thrilling race to the finish line. Another action-packed attraction is the 1,300 sq.m Trampoline Universe that challenges visitors to perform gravity-defying stunts over extreme trampolines comprising a basketball court, foam pit and a kids’ court.

Alongside the myriad attractions, the park also features two themed birthday rooms – ‘Bird Day’ and ‘Celebration Lounge’ – providing gleeful venues to mark special occasions. In addition to satisfying the hunger for thrill, the park also provides visitors with culinary treats at the themed South Beach Café. Angry Birds fans can also take home official merchandise from the dedicated retail area.

Commenting on the launch of the park’s first phase, Riad Makdessi, CEO of Trimoo – the company behind the park’s concept, said: “This opening represents a very important milestone for Trimoo. As a company, we are driven by the motto of boundless experience. We always aspire to deliver more than just entertainment by utilising a novel approach to game design that allows us to create lasting memories for individuals of every age. ANGRY BIRDS WORLD™ is a world’s first in every aspect, from theming to the choice of rides, F&B, service and entertainment. We are confident it will become the ultimate hub for the whole family.”

He further added: “The park has been developed in line with the objectives of the Qatar National Tourism Sector Strategy 2030, that aims to drive the country’s tourism by introducing a unique entertainment destination for residents and visitors. In the coming months, we are set to mark the grand opening that will launch the park’s second phase featuring the outdoor section as well. We are excited to welcome one and all to ANGRY BIRDS WORLD™, and discover a whole new realm of fun.”

Simo Hämäläinen, Senior Vice President, Brand Licensing at Rovio Entertainment, commented: “We’re thrilled to be unveiling ANGRY BIRDS WORLD™, the first Angry Birds entertainment park of this magnitude – our flagship experiential destination where millions of our passionate fans can immerse themselves in the wonderful world of Angry Birds. Our new world-class attraction based in the heart of Qatar is another clear demonstration of the global appeal of the brand. Rovio’s current licensing roadmap is strongest to date, bringing great new ways for our fans to enjoy Angry Birds. The brand’s future looks bright and is being spearheaded with the theatrical release of The Angry Birds Movie 2 in September 2019.”

Commenting on the first theme park opening at its Family Entertainment Complex, Kareem Shamma, CEO of Bawabat Al-Shamal Real Estate Company (BASREC), the owner of Doha Festival City said, “This new opening marks a significant milestone for Doha Festival City, further underlining that it is a destination far more than just a mall. Entertainment is a major aspect of the overall offering we provide to visitors and the Family Entertainment Complex, which includes ANGRY BIRDS WORLD™ and three more entertainment parks to come, really provides that ‘wow’ factor that puts Doha Festival City on the map. This has been one of the most anticipated openings, so we are looking forward to the positive reaction from our visitors.”

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