Sunday, February 25, 2024

AO&A and Mousetrappe Partner with Sydney’s Taronga Zoo to Create Iconic Multimedia Experience

[quote]The use of latest technology and compelling content will enable Taronga to set a new standard in inspiring visitors so they’ll take action for wildlife conservation.” — Paul Maguire, Manager of Visitor Experience and Learning[/quote]

Sydney, Australia — Taronga Zoo will soon mark its 100th year of operation in Sydney Harbor. Zoo officials recently announced the development of a multimedia experience which will stand as a new park icon. The project will be helmed by experts at Acomb, Ostendorf and Associates (AO&A) and Mousetrappe. The two American companies will collaborate on design and creative content, crafting a high-impact experience to anchor the park’s ambitious renewal efforts.

The technologically sophisticated show will allow visitors to view animals in the natural world in exciting new ways, highlighting Taronga Zoo’s continuing commitment to wildlife conservation and environmental sustainability. Mousetrappe and AO&A share a goal to make this new offering the park’s marquee attraction, one that helps tie together the entire zoo experience.


Daren Ulmer, Mousetrappe President and Chief Creative, looks forward to the challenges and rewards of this project. “We’re thrilled for the opportunity to work on this experience and help build an attraction that supports Taronga’s dedication to comprehensive global conservation.” Mousetrappe Director David Briggs adds, “This is an opportunity to transport the audience into a whole new world that they can explore in their own way so they can discover their own unique and personal connection with the wild.”

Tom Acomb of AO&A points out his own team’s long history with animal and conservation themed projects. “We’ve built a versatile pool of talented experts who understand the importance of storytelling in every aspect of design. Getting the public to understand and care about animals in the wild starts with engaging them in a seamless, accessible story, one they don’t just watch, they experience.”

“Australia’s Taronga Zoo is working with AO&A and Mousetrappe to create a worldleadingmulti-media environmental experience ahead of the zoo’s Centenary in 2016 with the aim to transform the entire zoo visit by making visitors inspired and more knowledgeable about how they can help wildlife,” says Paul Maguire, Manager of Visitor Experience and Learning.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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