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Attraktion! displays PLAYOKE Dance to the European market at EAS 2013

PLAYOKE Dance
PLAYOKE Dance

Attraktion! already has more than a dozen PLAYOKE Dance systems under contract, including two with educational content for a major information technology & communication experience center being developed in Riyadh, by the government of Saudi Arabia.

Vienna – Attraktion! GmbH will present its PLAYOKE Dance product to European entertainment markets at IAAPA’s Euro Attractions Show, taking place from 18th to 20th September at the Port de Versailles Convention Centre in Paris. PLAYOKE Dance is said to be the first interactive dance game of its kind, using 3D group motion tracking and designed specifically for out-of-home commercial use. Attraktion! will introduce PLAYOKE Dance at EAS (booth #2106) to show its applicability to theme parks, family entertainment centers, science centers and other leisure facilities.

 

At the heart of PLAYOKE Dance is the pioneering application of 3D motion tracking to groups. Movements and steps of players are tracked, analyzed and compared in real time. The immediate feedback, combined with a system of points and ranking, adds a competitive element and a challenge designed to make the experience more entertaining and satisfying. PLAYOKE Dance offers multi-faceted content options which provide entertaining and “edutaining” experiences for kids, teens and adults. Operators of indoor amusement venues can offer customized experiences such as dancing to famous pop music videos, interacting with animated mascots, or playing edutainment games.

 

Markus Beyr
Markus Beyr

“Attraktion! is continually growing its portfolio of products and services, and PLAYOKE Dance has been a milestone for the company since it was first introduced in spring of this year,” says Attraktion! Managing Director Markus Beyr, a leisure sector entrepreneur who has realized some 200 attractions over two decades in the business. Attraktion! already has more than a dozen PLAYOKE Dance systems under contract, including two with educational content for a major information technology & communication experience center being developed in Riyadh, by the government of Saudi Arabia.

 
Playoke GmbH represents a subsidiary of the Attraktion! group of companies. The initial Playoke product line, PLAYOKE Courses, debuted to the fitness market in April 2013 at the FIBO show in Cologne. PLAYOKE Courses programs range from basic step, aerobics and dance movements to more rigorous, intermediate and advanced options. The PLAYOKE Dance product line targets the entertainment and leisure business. PLAYOKE Dance can be experienced at the Euro Attractions Show (EAS) in Paris between 18th and 20th of September, in Hall 5 at booth #2106. Markus Beyr is available for meetings during EAS. Business and press inquiries are welcome at any time.

Related articles from InPark:

Attraktion! showcases PLAYOKE Dance at Asian Attractions Expo (June 2013)

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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