Friday, April 16, 2021

Attraktion! Providing Interactive Media Experiences to Malaysia’s The Top

Vienna, Austria (October 21, 2015) — The EAS show in Gothenburg, held in the Svenska Mässan Exhibition Center from 6th to 8th of October, was a very fruitful exhibition for Attraktion! The cutting edge inventor and supplier of new media based attraction formats signed a major attraction sale & cooperation deal with Only World Group of Malaysia. Attraktion! will install three of its media-based attractions in the new tourist attraction ‘The Top’ on Penang Island, Malaysia. A 5D Dome theater, Playoke Dance & Kids and the newest attraction format, Sea Explorer 5D, will feature as the new attractions within the entertainment areas of The Top.

Attraktion! confirmed a general collaboration agreement with OWG to work together in the region. OWG is a leading developer and operator of leisure venues in Malaysia.

The first project within this collaboration is the delivery of 3 media based attractions on OWG’s newest upcoming tourist destination called The Top. A huge entertainment & leisure attraction, The Top is located in the heart of the Malaysian island Penang. The venue features 300,000 sq ft. floor space with attractions, F&B as well as retail. Aesthetic highlights are The Ground Stairs which range from the ground level to the 5th floor as well as the 360 degrees Observation Deck on level 64. Moreover the world’s highest open-sky bar will open on level 66. The opening of the tourist hotspot The Top will be at the end of this year. Mr. Richard Koh, CEO of OWG and its subsidiary Magnificent Empire who will operate The Top said “we are delighted to bring innovative new attractions to our market and collaborate with Attraktion!”.

OWG is investing approximately $100M USD in the latest state of the art interactive attractions within two years. The company decided to equip the new entertainment and leisure complex with Attraktion!’s high-end experience products. Visitors can explore a captivating 5D Dome with 48 seats and experience an immersive virtual Sea Explorer 5D tour. In addition kids, teenager and adults are invited to dance along Playoke Dance & Kids’ popular music clips as well as to play with The Top’s mascots George & Pearl. Projection hardware for this project is delivered by Barco, a Belgian projector manufacturer. Markus Beyr, CEO of Attraktion! said “we see The Top as the bright start of our collaboration with OWG for the region”.

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