Friday, December 9, 2022

BBC Inaugurates Long Term Partnership with Merlin Entertainments With New Land at Alton Towers


Alton, UK — Alton Towers Resort is to launch the world’s first ever CBeebies Land, bringing some of the most-loved children’s characters to Britain’s number one theme park. Opening in May 2014, the Land will be home to a unique range of themed rides, attractions and live entertainment and will be a completely immersive and interactive world for children and young families.

The planned 5 acre site within Alton Towers Resort will offer plenty of opportunities for little ones to interact with some of their favourite characters and TV shows. CBeebies Land will include rides, immersive play areas, live experiences, character appearances and will be a safe and fun environment for pre-schoolers to play and learn. CBeebies Land will create experiences that inspire children with bright ideas, provide hands-on learning experiences, encourage pre-schoolers to explore and understand more about themselves and put a smile on the face of everyone who visits.

The area will be updated frequently with new content, while a seasonal programme of events will run alongside the main attractions ensuring that no two visits to CBeebies Land will be the same.

Marcus Arthur, Managing Director UK at BBC Worldwide says, “CBeebies Landwill be a fun and exciting way for children and adults to immerse themselves in and explore the CBeebies environment and to enjoy their favourite characters. BBC Worldwide is delighted to be working with Merlin, and this very special development at one of Britain’s best loved theme park resorts is a great beginning.”

Katherine Duckworth, Alton Towers Resort, adds, “Alton Towers Resort is all about providing memorable experiences for our guests.   CBeebies Land will be aimed primarily at families with pre-school children and is designed to spark their imaginations, and to get them and their families playing together and really involved with the characters – so is a perfect fit for us. Providing new adventures is at the heart of Alton Towers Resort and we are hugely excited to be the first to work with the BBC as part of this exciting new partnership.  I have no doubt that CBeebies Land will add a different and original element to the already fantastic offering we have for young families, making Alton Towers Resort the ideal destination for day trips and short breaks.”

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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