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The industry has seen huge recent success in media-based experiences with attractions such as “Spider-Man” and “Harry Potter” in the US. But at the same time Asia, now the 2nd largest theme park market in the world, is putting its own unique stamp on media-based attractions.
In that context…
What are some of the ways in which the growth and development of the Asian themed entertainment market are affecting future expectations of ‘What’s Next?’ in media based attractions?