After a successful second edition in Dublin, the Brand Experience Center Conference announces that its 2027 edition will take place at Swarovski Kristallwelten in Wattens, Austria. The conference brings together professionals from brand experience centers worldwide for two days of sessions, peer exchange, and networking.
The conference will be hosted at Swarovski Kristallwelten, one of the world’s best-known brand experience destinations. Located in the Inn valley near Innsbruck, Kristallwelten draws over 600,000 visitors per year and combines a large-scale public attraction with a modern conference center.
Stefan Isser, Managing Director of Swarovski Kristallwelten, welcomed the announcement: “Swarovski Kristallwelten in Wattens is a place where creativity, emotion, and immersive experiences come together. We are delighted to welcome the international brand experience community to Tirol and to share how brand storytelling comes to life within the unique universe of the Kristallwelten.”
The conference opens on the evening of Monday, January 25, 2027, with a reception for all delegates, followed by conference days on Tuesday, January 26 and Wednesday, January 27. The networking dinner on Tuesday evening will take place in the exhibition area of Swarovski Kristallwelten itself, giving attendees a full evening to explore the venue.
The 2026 Dublin edition, hosted at Guinness Storehouse and Jameson Distillery, was rated 8.9 by attendees and sold out. The 2027 program will be built on the same formula: speakers drawn primarily from brand experience centers themselves, with sessions covering both B2C and B2B perspectives.
The first details of the conference program will be announced after the summer break. Ticket sales opens in August. Like last year, the number of tickets is limited.