Innovation shined at IAAPA Expo Asia as professionals gathered for the region’s premier attractions industry trade show. IAAPA recognized the winners of the Brass Ring Best Exhibit Awards during day two of the Expo, celebrating exhibitors who delivered standout booth experiences across the show floor.
The Brass Ring Best Exhibit Awards recognizes booths that set new benchmarks in attendee engagement, creativity, and impact. Judging criteria includes booth design, branding, staff interaction, product presentation, and overall visual appeal.
Among the top honors is the Image Award, presented to the most outstanding exhibit on the show floor. Unlike other categories, the Image Award is not application-based and is selected solely on overall presence and performance during the Expo.
Best Exhibit Award Recipients from IAAPA Expo Asia 2026 are as follows:
9-27 square meters
Pico Play, Booth #1910
“This exhibit stood out for its striking visual design and meticulous craftsmanship, brought to life with exceptional lighting that elevated its impact on the show floor. Equally impressive was the team’s engaging presence creating an inviting environment that fostered meaningful conversations and strong attendee engagement.”
36–45 square meters
HB Leisure Ltd., Booth #1931
“The exhibit captured attention with its visually captivating design and cohesive branding, creating a memorable and immediate connection with attendees. The team’s authentic enthusiasm and passion brought the space to life, generating an energetic atmosphere that drew visitors in and inspired meaningful engagement throughout the event.”
46 square meters and larger
ShowTex Hong Kong Limited, Booth #602
“The exhibit stood out for its innovative design, seamlessly integrating its own product into the booth to create an authentic and immersive experience. This creative approach not only showcased the product’s capabilities but also served as a striking visual centerpiece that effortlessly captured attention and drew attendees in.”
Image Award
501 FUN, Booth #1802
“A standout, best-in-class booth that combined dynamic interactivity with striking lighting and clear, impactful signage. The engaging design effortlessly captured attention, while the team’s active presence and enthusiasm created a welcoming environment that consistently drew in and captivated attendees.”
“Each year, our exhibitors raise the bar — and this year was no exception,” said Jack Chan, Executive Director and Vice President of IAAPA Asia Pacific. “Among the more than 300 exhibitors on the show floor, these select few truly demonstrated attention to detail, quality, and originality.”
Rooted in the rich history of amusement, the term “brass ring” dates back to 19th-century carousels, where riders would reach out for iron rings in hopes of grabbing one of the few made of brass — earning prizes and bragging rights. Today, the IAAPA Brass Ring Awards continue this legacy, symbolizing the highest level of achievement and excellence within the global attractions industry.
IAAPA Expo Asia 2026 is taking place through June 12 at the Hong Kong Convention and Exhibition Centre.