Dream Cars Automóveis e Eventos, under license from Hasbro, a leading games, IP and toy company, announces the arrival of the first fixed TRANSFORMERS attraction in Brazil. Scheduled to open in Q4 2026, this new experience will bring the legacy of the TRANSFORMERS franchise to life in Latin America, inviting fans and families to immerse themselves in its storytelling, action, and heroism.
Since its debut nearly four decades ago, TRANSFORMERS has become a global phenomenon, captivating generations through blockbuster films, animated series, toys, consumer products, and brand experiences around the world. Now, Brazilian audiences will have the opportunity to dive into this universe through a permanent attraction that combines immersive design, technology, and thematic environments.
“TRANSFORMERS has always been about epic worlds, bold storytelling, and bringing fans into the action,” said Matt Proulx, SVP of Global Experiences, Partnerships and Music at Hasbro. “What excites us about this collaboration with Dream Cars Automóveis e Eventos is the opportunity to bring that energy to life through a fixed attraction in Brazil, creating an immersive destination where fans and families can connect with the TRANSFORMERS universe in a whole new way.”
According to partners Gustavo Mandelli and Eduardo Sonda, “Hosting the first fixed TRANSFORMERS attraction in Brazil is a dream come true. This project reflects our dedication to delivering world-class experiences and positions Gramado as a must-visit destination for TRANSFORMERS fans and families.”