Caesars Entertainment has appointed Shaun Swanger as Senior Vice President of Attractions, Retail and Leasing. In his new role, Swanger will oversee the sales, marketing and operations of all attractions, as well as manage retail and leasing agreements enterprise-wide.
“Shaun’s industry experience of more than 20 years has helped to create a leading team of attractions and retail experts,” said Bob Morse, president of hospitality for Caesars Entertainment. “His drive and retail expertise have and will continue to bring in world-class brands to enhance the guest experience.”
Swanger joined Caesars Entertainment in June 2015 as vice president and general manager of The LINQ Promenade and High Roller Observation Wheel on the Las Vegas Strip. He has enjoyed much success in this role, including the repositioning of The LINQ Promenade and achieving 100 percent lease status. In this time, his responsibilities have also expanded to include oversight of citywide photography services, the Eiffel Tower Viewing Deck at Paris Las Vegas, Grand Bazaar Shops at Bally’s Las Vegas, development of the Fly LINQ zipline at The LINQ Promenade and the forthcoming Ain Dubai – the largest observation wheel in the world at Caesars Bluewaters Dubai (pictured above) as part of a management agreement with Meraas.
Originally from Australia, Swanger joined the team from Westfield USA, a global leader in shopping center development and operations, where he served as the Vice President of Marketing since 2012. He managed an 80-person marketing team with the primary objective of developing traffic and sales-driving initiatives for Westfield’s 39 iconic U.S. retail locations.
Before relocating to the United States, Swanger ran his own marketing agency in Australia, specializing in retail and shopping centers. Prior to that, he served as Chief Operating Officer of AMP Capital Shopping Centres, an Australia-based shopping center development and management company.
A retail industry leader in Australia, Swanger also worked as a regular writer for industry magazine Shopping Center News. Additionally, Swanger’s passion for developing retail and property marketing and management executives led to his appointment as chairperson of the Property Council of Australia’s education committee. He earned a bachelor’s degree in business communication from Australia’s Queensland University of Technology.