July 3, 2018 – Café Snoopy, the first Peanuts dining experience in Latin America, opened in Brazil last month inside the Morumbi Shopping Mall in São Paulo. The café will offer Brazilians the opportunity to enjoy their coffee and treats while immersed in the iconic world of Charles M. Schulz’s beloved characters, Snoopy, Charlie Brown, Woodstock, and the rest of the Peanuts gang.
The café features Peanuts-themed decor, with the characters infusing the wallpaper, tables, and dishware. On the menu are a variety of sweets, salads, ice cream, and of course, a variety of coffee offerings. A range of merchandise, including cups, mugs, t-shirts, and plush are also available for purchase.
There are a number of Peanuts-themed cafés throughout Greater China, Korea, and South East Asia, as well as several Peanuts eating establishments throughout Japan, including a Peanuts Café, Diner, and Chaya (Japanese teahouse). The team behind the Brazilian outpost is the Infinity Services, who are managed by Lotus Global Marketing, the local Peanuts agent. Infinity hopes to add additional locations in the future.
“Bringing the iconic Peanuts characters together with the Brazilian coffee tradition has been a longtime goal of ours,” says Marcel Gholmieh, CEO of Infinity Services, which holds brands such as Jamie Oliver and Wendy’s.
Brazil is the largest market in Latin America for the Peanuts brand, with over 30 licensees in the country. Key partnerships in the region include Riachuelo, Hering, C&A, Pernambucanas, Maxlog, Tilbra, Imaginarium, Ellus, and Dafiti, among others.
“Expanding our Peanuts dining experiences into new territories is part of our larger Location Based Experience strategy,” said Roz Nowicki, EVP of Peanuts Worldwide. “Peanuts is a property with a dedicated fan base who appreciate the opportunity to engage with the characters and the brand in every aspect of their lives, from what they wear to what they eat.”
The Café is open from 10 am to 10 pm daily, on the ground floor of Morumbi Shopping, SP.
The Peanuts characters and related intellectual property are owned by Peanuts Worldwide, a subsidiary controlled by DHX Media (TSX: DHX, NASDAQ: DHXM) and the family of Charles M. Schulz.