Sunday, September 26, 2021

California’s Great America Partnering with Video Game Leader Electronic Arts for Mass Effect 4D Attraction in 2016

SANTA CLARA, Calif., Sept. 29, 2015 /PRNewswire/ — California’s Great America and Electronic Arts (EA), a global leader in interactive entertainment, are teaming up to create a first-of-its-kind guest experience at Great America. The dynamic new attraction will feature settings and characters from EA’s critically acclaimed Mass Effect™ videogame series developed by BioWare™ and will open next season in a newly renovated Action Theater.

Riders will climb aboard motion-based seating and wear 3D glasses as they are taken on a thrilling adventure.  A live performer will curate the journey and appear to interact seamlessly with the next generation 3D visuals.  These elements will be integrated with motion seating, high tech sound and other 4D effects to create a truly compelling and immersive attraction.  Guests will travel through space to a distant planet, face off against bigger than life adversaries and ultimately help save the day.

“Partnering with a world-wide gaming leader like EA will enable us to build an incredible user experience for our guests,” said California’s Great America Vice President and General Manager Raul Rehnborg. “This combination of technology and creative videogame content is sure to usher in a new wave of entertainment innovation in amusement parks.”

“EA and BioWare are thrilled to partner with Great America and see one of our most iconic games turned into an exciting high-tech attraction,” said Patrick O’Brien, Vice President of Entertainment and Licensing, EA. “Having a partner who shares our commitment to thrilling our fans is extremely important to us and we look forward to building an attraction that will appeal to the Mass Effect fan-base and introduce it to many more.”

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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