Pasadena, CA, USA — Designed by The Hettema Group, Sanrio’s Hello Kitty Park is a very special home-away-from home for Hello Kitty and all her friends. Nestled within the green hills of Anji, China, Hello Kitty Park celebrates a region whose distinctive culture has grown up around the treasures of the natural world. It is to this paradise that Hello Kitty has come, enlivening the beauty of nature with her own brand of pure-hearted fun.
Imbued with her spirit, Hello Kitty Park is both a festive playland and a natural park, where children learn about the environment through imaginative, hands-on activity. Five garden zones reflect the dance of nature’s five elements, each with a dominant theme: Wood, Fire, Water, Metal and Earth. THG was selected by Sanrio to take this world famous brand and bring it to life.
Hello Kitty Park will open January 1, 2015 and is expected to host more than one million visitors per year.