[quote]Harnessing leading digital technologies, this attraction is going to be unlike anything that currently exists and will undoubtedly become a new type of destination for families, both in the Philippines and across the rapidly growing leisure-destination markets of Asia.” — Paul Kurzawa, Head of Global Retail Development and Entertainment, DreamWorks Animation[/quote]
Manila, Philippines (May 22, 2014) /PRNewswire/ — Integrated casino resort developer Melco Crown (Philippines) Resorts Corporation, a subsidiary of Melco Crown Entertainment Limited, a developer, owner and operator of casino gaming and entertainment resort facilities in Asia, today announced a collaboration with global branded entertainment company DreamWorks Animation to develop the world’s first DreamWorks-inspired “Edutainment” center at City of Dreams Manila.
In collaboration with DreamWorks Animation, Melco Crown Entertainment introduces the education-based, interactive entertainment concept, “DreamPlay by DreamWorks”, which will be the first of its kind in the world when it opens later this year, at City of Dreams Manila, a leisure, gaming and entertainment destination resort currently under development at Entertainment City, Manila, Philippines.
Inspired by the mantra of learning through play, “DreamPlay by DreamWorks” is a revolutionary approach to family entertainment. Each experience is designed exclusively for City of Dreams Manila by the artistic and creative forces of DreamWorks Animation and iP2 Entertainment to combine the best elements of the DreamWorks library with the hands-on activities of an education inspired play-center to create a truly one-of-a-kind family adventure.
“DreamPlay” represents an exciting blend of integrated live and digital play spaces, featuring DreamWorks’ popular characters and creative storytelling combined with innovative educational play, appealing to children and adults alike.
Guests will immerse themselves in the world of DreamWorks Animation, interacting directly with their favorite characters through revolutionary experiences. Interactive environments, featuring the very latest digital technologies, will enable kids to engage in a wide range of thrilling activities, interacting with beloved characters from DreamWorks Animation’s world-famous franchises including Kung Fu Panda, Shrek, Madagascar and How to Train Your Dragon.
“Melco Crown Philippines is delighted to be introducing DreamWorks to the Philippines as we continue our strategy of delivering innovative leisure and entertainment offerings that enhance the leisure destination appeal of Manila,” explained Clarence Chung, Chairman and President, Melco Crown (Philippines) Resorts Corporation.
“Our collaboration with DreamWorks is a further illustration of our expertise in developing world-class, innovative and ground-breaking entertainment for leisure seekers both in the Philippines and internationally. The ‘DreamPlay’ concept delivers an education experience through spontaneous and sensory play that represents an industry first.”
Paul Kurzawa, Head of Global Retail Development and Entertainment, DreamWorks Animation said: “We are very excited to work with Mr. Lawrence Ho and Melco Crown Entertainment to build something that we believe is a truly unique way for children to experience, learn and interact with the characters and worlds of DreamWorks Animation.
“As a global entertainment brand, we continue to expand our footprint with immersive, year-round fan experiences and DreamPlay provides a distinctive opportunity for visitors in a fun and educational setting.”
In January 2014, City of Dreams Manila introduced Hollywood celebrity trendsetting Nobu brand, marking the first Nobu Hotel in Asia. With the addition of the world’s first “DreamPlay by DreamWorks” edutainment center, City of Dreams Manila is a further step in realizing its overall vision to deliver world-class and diverse innovative lifestyle and entertainment offerings, and to support the Philippine government’s strategy to broaden the appeal of the Philippines as a leading leisure destination in Asia.