Saturday, April 20, 2024

The Nassal Company relaunches as The Companies of Nassal with three unique brands


The Nassal Company announced today the launch of a three-company, dual location corporate re-brand. The Companies of Nassal encompass three brands: Nassal and Lexington, both known for specialty fabrication for theme parks, zoos, aquariums, museums, and casinos, and nFusion (formerly Nassal Attractions Construction Management), its program management brand offering a proprietary process for developing and delivering entertainment destinations.

“With the growth we’ve seen in the acquisition of Lexington, and in forming nFusion, we thought it was important to give each brand its own identity,” said Bill Nassal, one of four Partners of The Companies of Nassal.  “An important part of creating these new identities with their own look, feel, purpose and messaging, was to empower our team at each facility to take ownership and understand their brand’s purpose and mission”

Nassal is a scenic fabricator for themed environments, specializing in theme parks, resorts, sports venues, zoos, and aquariums, and is a brand of The Companies of Nassal, with locations in Orlando and Los Angeles. We build memories. 

Lexington is a scenic fabricator for themed environments, specializing in broadcast media, casino and Indian gaming, and cultural institutions, and is a brand of The Companies of Nassal, with locations in Los Angeles and Orlando. We build culture.

nFusion is the only independent program management team specializing exclusively in delivering cultural and entertainment destinations. nFusion manages projects through four major gateways to answer the most important questions: Is your vision feasible? Is your concept deliverable? Is your design buildable? Is your project operable? nFusion is a brand of The Companies of Nassal and is located in Los Angeles and Orlando. We deliver destinations.

Adds Matt Brown, Partner, “We pride ourselves in the incredible skill and talent we employ, and the passion of our people. We consider ourselves to be really lucky – we’re able to build and manage really cool stuff, and have fun along the way!”

The new logo is a symbol and the embodiment of the overarching brand. It represents the precision of the skill, the impact of work each of the brands contributes, and the energy of The Companies of Nassal culture. The “Chisel” mark (see image) is inspired by the traditions of the craft, yet points toward the future of defining the cutting edge of their industry. The chisel binds the brands together, uniting them in a common purpose and vision.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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