Connecting Projects Through Water

Editorial by Judith Rubin, IPM Editor

Three years ago we expanded this issue’s focus from waterparks – to waterparks, zoos and aquariums. “All three types of facilities are geared to families. All are providing ever more integrated attractions and environments. And all are making the most of water features… Water provides a universal connection – something all creatures on Earth need for survival, and seek out for play and respite. Waterparks help people fulfill their natural inclination to get in the water to play and relax,” (quoting my editorial from InPark issue #54, in 2014).

For his part, Marty wrote, “Water goes with everything. Hotels first realized the benefit of adding an indoor waterpark in 1994, further strengthening the bond between hotels and water leisure…” Fast forward to The Land of Legends, our cover feature. This new luxury integrated resort, the first theme park venture of hospitality developer Rixos is a lavish real-life example. The huge waterpark supplied by Polin is the dominant feature. Water play and water relaxation drive the guest experience – complemented by a dolphinarium and a wildlife park.

Package those elements together – using the best experienced creatives and providers – and you have a universal experience that connects on a basic level with pretty much everyone, of all ages. Integrate the multimedia spectacular and you take it further. The connection goes straight to the emotions without words, without branding, without IP. High quality hospitality, food and retail and excellent customer service are all reasonable to expect from an established name in hospitality.

Waterparks, of course, are not mission-driven institutions. But water play is universal, as is fascination with animals and the natural world. All speak to the guest on a gut level.