Giant Screen Films (GSF) announces that Christine Tasto and Allison Hirata of CT & Co., have come on board to support the marketing efforts for GSF’s two upcoming releases CUBA and HIDDEN PACIFIC. Christine and Allison have extensive experience in film marketing in the giant screen industry.
Christine previously served as the Head of Film Marketing at IMAX Corporation, and after 11 years at the company, started CT & Co. to provide entertainment marketing and publicity services. CT & Co.’s clients have included IMAX Corporation, Warner Bros. Pictures, Common Sense Media, 20th Century Fox among others.
Allison previously worked at IMAX for 10 years, splitting her tenure between in field marketing and global events working on B2B and B2C marketing events.
Christine and Allison will be working to create comprehensive marketing plans for both films, as well as acting as theater liaisons for programming venues to support the film releases. “From the deepest of seas to the farthest reaches of our Universe, Allison and I have loved engaging audiences on the power of giant screen experiences. We look forward to supporting the GSF team, the filmmakers, and theatres on effective strategies to launch CUBA and HIDDEN PACIFIC.”
“We are thrilled to have Christine and Allison on board for the launches of CUBA and HIDDEN PACIFIC. They are both intimately familiar with the giant screen market and have a true passion for the medium. I have no doubt that this will take our film marketing to an exciting new level,” said Don Kempf, President of GSF.
Working with CT & Co., GSF will be sending a monthly newsletter to provide information on asset availability, campaign updates, announcements, and more.