Wednesday, April 17, 2024

D3D and SOMNIACS bring Chicago landscape to life at newest Birdly installation at Field Museum

D3D Cinema and SOMNIACS have announced the latest addition to the fast-growing North American Birdly network: The Field Museum in Chicago, IL.  The Field will launch two units before Thanksgiving – one dedicated to Jurassic Flight in the Evolving Planet dinosaur gallery and the second dedicated to an original Chicago flyover experience, configured to strategically move within the museum.

“We’ve had our eye on Birdly for quite awhile and the ability to now offer both dinosaurs and our own signature city experience meant the time was right,” said Megan Williams, Director of Business Enterprises at The Field Museum.  “Two units will optimize visibility and capture as well as maximize our ability to package Birdly with events and traveling exhibitions.  We’ve seen how well Birdly can generate revenue and buzz and we’re excited to bring the experience to Chicago.” 

The Field Museum joins an expanding group of leading museums and science centers across North America and the world, including the Denver Museum of Nature & Science, the Cincinnati Museum Center, The Tech Interactive in San Jose, the Houston Museum of Natural Science, the TELUS World of Science in Vancouver, and dozens more.   Birdly is an immersive storytelling vehicle; the bio-mechanical simulation of flight allows for avatars of all stripes – birds, butterflies, pterosaurs, manta rays, bats, dragons, aliens – taking flyers to environments throughout the natural world, the solar system, history, fictional universes and, of course, to photorealistic cities produced custom for the platform, such as Chicago.

“It’s exciting to see these prestigious institutions – like the Field Museum – generating growth in the Birdly network, enabling the development of more mission-focused and signature city content,” said Mark Katz, SVP at D3D Cinema.  “Museums are experiencing the crowd-generating, Instagram-friendly, profitability this type of mission-focused, premium VR can offer.  It’s an exciting time for Birdly…with some more big announcements around the corner.”

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Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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