Wednesday, December 7, 2022

Dave Cobb of Thinkwell speaks at Gamification Summit in San Francisco

David Cobb

Gamification Summit held in San Francisco June 19-21
The third Gamification Summit took place at the Concourse Exhibition Center in San Francisco, chaired by Gabe Zichermann. With the gamification industry said to be on target to generate over $2.5Bn in the US alone by 2015, this year’s conference brought together a lineup of industry titans, startup pioneers, academic researchers and design experts for three days of hands-on workshops, sharing of best (and worst) practices, showcases of new products and ideas, information exchange and networking.

Sessions included WRITING ROLLERCOASTERS: Stories, Spectacle & Games in Physical Places, presented by Dave Cobb, senior creative director of Thinkwell Group. His presentation is now available on SlideShare, at this link.

For more information about the Summit, visit

About Gamification Co
Gamification Co is a transmedia company dedicated to Engagement Science and Gamification. The group publishes the Gamification Blog and related books, organizes the Gamification Summit & Workshops and provides consulting expertise to facilitate this burgeoning industry. Gamification is the use of game thinking and game mechanics to solve problems and engage audiences, and its power is radically reshaping industries from marketing to HR, education to health care, improving lives, solving problems and generating unprecedented growth. Gartner Group forecasts that Gamification will be used by 70% of the Global 2000 by 2015, spending over $2Bn on related products, services and technologies according to M2 Research. For more information on Gamification Co and how to leverage the power of game mechanics, visit http://Gamification.Co.

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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