Las Vegas, NV, USA – JBA Consulting Engineers has announced that attraction architect David Price, Founder of Price Leisure Group and son of Disney Legend Harrison “Buzz” Price, will serve as Executive Advisor to JBA’s CEO Jim Gist and JBA’s Artistic Engineering group. David will represent JBA and Artistic Engineering in in the themed entertainment sectors, positioning the firm as a global thought leader. Having grown up in the business, David brings a lifetime of professional experience, relationships and understanding of the leisure industry with a wide-ranging background in attractions and entertainment oriented projects worldwide.
ABOVE: World of Color, Disney California Adventure. Mechanical and special effects by JBA Consulting Engineers.
In making the announcement, Jim Gist went on to say – “I could not be happier to have David Price join JBA and our Artistic Engineering™ group. JBA has been evolving since 1966, engineering solutions for complex buildings across multiple building sectors and this represents the next step to better serve the creative design communities we work with every day. Artistic Engineering™ is focused on Bringing Experiences to Life™ by leveraging technology to engineer the blue-sky creative experiences owners and designers have developed. David will leverage his experience to help coordinate communications and bridge a gap between our Artistic Engineers and the creative teams. He will represent JBA and Artistic Engineering™ at industry events, serve as an advisor to me personally and work globally to elevate the conversation our Artistic Engineers have to deliver a ‘WOW’ experience through progressive engineering.”
David is the Themed Entertainment Association (TEA) Western Division President, an organization representing creators of compelling places and experiences worldwide. David sees TEA as “the NASA of the entertainment industry.” According to David, “JBA’s Artistic Engineering fits into the creative heart of our industry with demonstrated expertise in MEP engineering, fire protection, acoustics, audiovisual, show control, lighting, telecommunications and security/surveillance design.”
JBA has a proven 50-year record serving major design studios, content creators, architects, operators, owners, fabricators and integrators. According to Gist, “David’s special industry background and experience will help to further position JBA’s Artistic Engineering group as a collaborative minded go-to engineering resource within the creative design communities we serve.”