Global top entertainment operators, creatives, brand managers and leading IPs – including Joe Rohde (Disney), Sir Richard Taylor (Weta Workshop), Jonathan Linn (Universal Parks & Resorts/DreamWorks Animation), Chimelong Group (China), Smithsonian, Dubai Parks & Resorts, Knott’s Berry Farm, Efteling, Jameson’s, Marvel (Guardians of the Galaxy), AVATAR and Frozen are among those represented at TEA Thea Case Studies Day 2018, organized by the Themed Entertainment Association (TEA), April 6, and followed by the TEA Thea Awards Gala April 7; both events hosted at Disneyland Resort, Anaheim.
Thea Case Studies Day 2018 spotlights 15 of the new TEA Thea Award recipients and comprises the second day of the two-day, annual TEA Summit (April 5-6, 2018) – which is followed by the 24th annual TEA Thea Awards Gala, presented by Chimelong (April 7, 2018).
Taken together, the TEA Summit and Thea Awards Gala (April 5-7, 2018) are one big weekend of professional development, networking, education and celebration, revolving around the current slate of TEA Thea Awards recipients, and bringing together hundreds of entertainment professionals from around the globe. This big weekend of events is headlined by the best of the global themed entertainment business – industry superstars, creative and tech pioneers, and top projects all leading the way for international tourism and real estate development.
TEA’s annual Thea Awards are considered the highest honor of the themed entertainment industry. Delegates can register for one or both days of the TEA Summit, the Thea Awards Gala or the full weekend of events. Tickets/more information.
Thea Case Studies Day is a unique opportunity for revelatory, behind-the-scenes peer discussion of how these top-honored, successful projects came to be – challenges, solutions, innovations – and makes the most of the remarkable mix of industry figures who have come to town for the Thea Awards – the project owners, and the creative team that collaborated to design and realize the project and the owner’s vision, and are credited in the official Thea Awards Program.
“At Thea Case Studies Day, representatives of both the owner/client side and the creative team talk about the project from their individual perspectives,” said Pat MacKay of Ones&ZerosMedia, co-chair of Thea Case Studies Day.
“This usually results in some of the most interesting discussion about the project taking place anywhere,” said Mackay. “The very process of the diplomatic negotiation, the push-pull of creative/concept/financial/political requirements … these constitute the life blood of getting the vision and the reality to opening day. There are wise and important takeaways from each presentation that apply even beyond our industry.” Roberta Perry, SVP of Edwards Technologies Inc. and a past president of TEA, co-chairs the event with MacKay.
Projects scheduled to be showcased during Thea Case Studies Day are:
SMITHSONIAN NATIONAL MUSEUM OF AFRICAN AMERICAN HISTORY & CULTURE (NMAAHC), WASHINGTON, DC USA
GHOST TOWN ALIVE!, KNOTT’S BERRY FARM, BUENA PARK, CA USA
“AURA”, NOTRE-DAME BASILICA OF MONTRÉAL, CANADA
DREAMWORKS ANIMATION ZONE, MOTIONGATE™ DUBAI, UAE
SYMBOLICA: THE PALACE OF FANTASY, DE EFTELING, NETHERLANDS
CITTADELLA VISITORS CENTRE, GOZO ISLAND, MALTA
LES CARRIÈRES DE LUMIÈRES, LES BAUX DE PROVENCE, FRANCE
JAMESON DISTILLERY BOW ST., DUBLIN, IRELAND
CHIMELONG OCEAN KINGDOM’S JOURNEY OF LIGHTS PARADE, ZHUHAI CITY, CHINA
RAINIS’ MUSEUM, TADENAVA, LATVIA
GALLIPOLLI: THE SCALE OF OUR WAR, TE PAPA MUSEUM, WELLINGTON, NEW ZEALAND
FROZEN EVER AFTER, NORWAY PAVILION, EPCOT, WALT DISNEY WORLD RESORT
GUARDIANS OF THE GALAXY – MISSION: BREAKOUT! DISNEY CALIFORNIA ADVENTURE
PANDORA – THE WORLD OF AVATAR, DISNEY’S ANIMAL KINGDOM, WALT DISNEY WORLD RESORT
AVATAR FLIGHT OF PASSAGE, DISNEY’S ANIMAL KINGDOM, WALT DISNEY WORLD RESORT (TOP OF PAGE)
Attendees of Thea Case Studies Day are inspired and educated as project owners and creatives share about the creative and practical challenges of bringing a project to reality, how the creative team functioned, breakthrough moments and the success of the project after opening, sometimes making a huge difference in the region or city or property. In themed entertainment, continual reinvestment is a necessity, and as a result many projects are unique, innovative, influential one-off endeavors. The work depends upon a highly collaborative team process. The Thea Awards and Summit are two of the ways that TEA has brought international attention to this unique industry and how it operates, along with other TEA products such as the SATE conference and the TEA/AECOM Theme Index. TEA also operates on the regional level via its four Divisions: Eastern North America, Western North America, Europe & Middle East, and Asia Pacific.
For more information on Thea Case Studies and a list of speakers, visit the TEA Blog. Presentations and speakers are subject to change.