Friday, October 15, 2021

disguise, WorldStage, and ROE showcasing Extended Reality platform at NAB

disguise is making its debut at NAB2019 alongside Certified Solution Provider (CSP) WorldStage, and ROE on booth SL9324 this week in Las Vegas.

disguise is showcasing a preview of the latest in the disguise production toolkit, Extended Reality (xR), which empowers production teams to deliver augmented and mixed reality within studio environments.

On the booth the teams are running demonstrations every hour, showing a preview of how the xR platform improves several aspects for Film and TV production, including talent immersion, interaction with CG elements, real lighting information on actors and real objects.

disguise’s xR platform is still in development, alongside a beta development group and features for both AR and MR will continue to be released throughout 2019. “At disguise our goal is to work closely with successful and visionary practitioners to help develop the next generation of immersive experiences. We’re coming from the live entertainment industry, which gives us a fresh approach to the challenges of the broadcast environment. We’re excited by the creative potential of xR and can’t wait to get these tools into the hands of experienced industry professionals,”says Ash Nehru, Founder and Chief Innovation Officer at disguise.

The xR demos feature stYpe camera tracking, feeding positional data into the disguise platform, allowing content on LED walls or projection elements on multiple production stages, to be generated to the camera’s perspective. Combined with live and interactive studio graphics the Notch real-time content engine integrated with disguise will show how live generative content can be used as a video ‘source’ to create scalable content in real-time which can react to the environment and studio lighting. disguise will be adding more real time engines plus support for further camera tracking technologies, as the development phase progresses.

WorldStage, who have recently been appointed as a disguise Certified Solution Provider, have provided full production for the demo. WorldStage has a legacy of providing clients with the widest variety of entertainment technology coupled with conscientious and creative engineering services. The company’s television and entertainment resume include Fox, NBC, ESPN, MTV, ‘The Late Show with Stephen Colbert,’ ‘Saturday Night Live,’ Penn and Teller, the NHL Draft, Blizzcon, EA Sports and eSports events.

“This is a natural evolution for WorldStage. Blending physical and digital spaces is not new, but the disguise xR workflow allows WorldStage to integrate all the tools required to execute these projects in a way our clients already understand. We’re very excited to be part of the beta development group with disguise and to help breathe life into it at NAB,” added Matt Ward, Chief Technologist at WorldStage.

xR demos every hour, on the half hour, at booth SL9324 in the South Hall.

For more information, visit

Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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