Milan, Italy — The official mascot of Expo Milano 2015 will be sketched by Disney Italia. The news has been announced in New York by Expo Milano 2015 CEO Giuseppe Sala during his mission in the US.
The famous American company, leader in the media, show business and entertainment sectors, has won the tender notice for the development, the promotion and the commercialization of Universal Exposition’s Intellectual Property.
The character that has been created by The Walt Disney Company Italia for Expo Milano 2015 will become the first ambassador of 2015 event in the world. It will be reproduced and differentiated in various typologies of merchandising products and will represent the cheerful and funny face – in a perfect Disney style – of the Universal Exposition’s theme “Feeding the Planet, Energy for Life”.
“Disney Italia – has explained Expo Milano 2015 CEO Giuseppe Sala – has won a very interesting tender notice, to which many important companies, among the leaders in the entertainment world, have participated in. The design of the Universal Exposition’s mascot needs an original creativity’s effort and an incredible communicative capacity. I would like to thank Disney Italia for the hard work and the crucial contribute to Universal Exposition success, thanks to the character designed. With a strong experience in the entertainment sector, Disney Italia has presented a very impressive proposal, which will certainly win Expo Milano 2015 visitors love”.
The Expo Milano 2015 official mascot will be presented in the following weeks, during a dedicated event.