Tuesday, April 16, 2024

DreamWorks Animation Enters the Holiday Retail Market with Innovative DreamPlace

[quote]DreamPlace turns the traditional mall holiday visit on its head with an immersive, interactive approach that draws on our signature brand of technology, storytelling and of course, humor.  We are continually looking for new ways to bring our characters to life and DreamPlace will deliver an unparalleled experience which fans will absolutely love.” — DreamWorks Animation’s Chief Global Brand Officer Michael Francis. [/quote]
Glendale, CA, USA — It’s a little known fact that Shrek, the curmudgeonly ogre
best known for fiercely protecting his swamp, actually dedicates his Christmas vacation to
helping families find Santa – but this year the secret is out! DreamWorks Animation
(Nasdaq: DWA), the global family entertainment brand best known for award-winning
storytelling and industry-leading innovation, makes its official foray into the retail space
with the launch of DreamPlace. A state-of-the-art reimagining of the holiday retail
experience, DreamPlace is a 2,000-square-foot holiday cottage and combines the latest
technology with magical storytelling from creative minds behind such hit franchises as
Shrek, Madagascar and How to Train Your Dragon. DreamPlace reimagines one of the
signature moments of childhood – meeting Santa Claus. This unique and interactive
experience is set to debut in a total of seven locations nationwide owned by both General
Growth Properties, Inc. (NYSE: GGP) and Forest City Enterprises (NYSE: FCE.A).
Tapping into DreamWorks Animation’s stable of world-renowned artists, storytellers and
innovators, DreamPlace enables children to experience the full narrative of an unforgettable
visit to the North Pole, infusing the studio’s trademark storytelling and humor into one of the
greatest legends of all time. Prior to their mall visit, families can make appointments by
app, negating the familiar long lines for Santa before embarking on an unforgettable
adventure, which includes an immersive, eye-popping journey with Shrek and his friends as
they guide children and families to the North Pole. DreamPlace is set to debut this holiday  2
season in major markets nationwide, including New York, Los Angeles, Chicago, Dallas,
Atlanta and Las Vegas.
“An experience with Santa at local shopping malls has been a long-standing tradition for
many families. Thanks to DreamWorks and Santa Claus, this year we’re taking our
youngest guests on an adventure to the North Pole. After the adventure, children will have
more than just the traditional picture with Santa; they’ll have a story to tell for the rest of
their lives. It’s the ultimate experience,” said Melinda Holland, SVP Business Development,
“We are thrilled to align with DreamWorks to bring this one-of-a-kind experience to
Westchester’s Ridge Hill in Yonkers, New York and Victoria Gardens in Rancho
Cucamonga, California,” said David LaRue, Forest City president and CEO. “DreamWorks’
creative talent has taken an age-old legend and transformed it to be relevant and appealing
to today’s tech-savvy kids. We are excited that DreamPlace will open at Ridge Hill and
Victoria Gardens. We are also honored that Ridge Hill was chosen to be the only center in
the Northeast this holiday season to offer this outstanding family entertainment.”
DreamPlace will debut this holiday season at the following GGP and Forest City locations:
  • –Glendale Galleria – Glendale (Los Angeles), CA
  • –The Parks at Arlington – Arlington (Dallas/Fort Worth), TX
  • –Fashion Show – Las Vegas, NV
  • –North Point Mall – Alpharetta (Atlanta), GA
  • –Oakbrook Center – Oak Brook (Chicago), IL

Forest City Enterprises 

  • –Victoria Gardens – Rancho Cucamonga, CA
  • –Westchester’s Ridge Hill – Yonkers, NY


Joe Kleiman
Joe Kleimanhttp://wwww.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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