[quote]The growth in family and retail tourism underpins the need to enhance Dubai’s tourism infrastructure as soon as possible. This project complements our plans to transform Dubai into a cultural, tourist and economic hub for the two billion people living in the region around us; and we are determined to achieve our vision.” — HH Sheikh Mohammed[/quote]
Dubai, UAE — UAE Vice President and Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, announced the world’s first temperature-controlled “city,” Mall of the World, located along Sheikh Zayed Road in Dubai. Occupying a total area of 48 million sq. ft., the project will comprise the largest indoor theme park in the world, which will be covered by a glass dome that will be open during the winter months. The project will also house the largest shopping mall in the world with an area of 8 million sq. ft., which will take the form of an extended retail street network, different from the typical shopping mall concept currently available in Dubai. Additional districts within the project will include a wellness dedicated zone catering to medical tourists, a cultural celebration district as well as a wide range of hospitality options comprising 20,000 hotel rooms catering to all types of tourists. Once completed, the City is projected to become a year-round destination, welcoming around 180 million visitors annually.
In the presence of His Excellency Mohammed Abdullah Al Gergawi, Chairman of Dubai Holding; Ahmad Bin Byat, Chief Executive Officer of Dubai Holding; and Khalifa Saeed Sulaiman, Director-General of Protocol Department, Sheikh Mohammed confirmed the need to work towards achieving Dubai’s ambitious tourism vision.
“Our ambitions are higher than having seasonal tourism. Tourism is key driver of our economy and we aim to make the UAE an attractive destination all year long. This is why we will start working on providing pleasant temperature-controlled environments during the summer months. We are confident of our economy’s strength, optimistic about our country’s future and we continue to broaden our vision,” added His Highness.
Integrated Pedestrian City
The new project, developed by Dubai Holding, will introduce an innovative concept of an integrated pedestrian city connected to the mall and offering a wide range of leisure, retail, cultural, wellness, recreation and hospitality options under one roof.
Tourists will be able to enjoy a week-long stay without the need to leave the City or use a car. The 7km long promenades connecting all facilities will be covered during the summer and open during the winter, ensuring pleasant temperatures throughout the year.
The project will see the addition of 100 hotels and serviced apartments buildings, including 20,000 hotel rooms, to Dubai’s hospitality sector. The project will include designated parking areas with a capacity to host up to 50,000 cars on the ground level.
Dubai Cultural District
Dubai Cultural District will be the hub for national and multinational cultural festivities and events in the UAE. A dedicated theatre district with host of venues similar to some of the world’s most renowned landmarks such as London’s West End and New York’s Broadway. The Celebration Walk, similar to the Ramblas Street in Barcelona will connect the cultural district to the rest of the Mall. Dubai Cultural District will include a range of conference, wedding and celebration halls with a capacity to host thousands of revellers, befitting the multicultural social fabric of Dubai.
Another component of Mall of the World is the Wellness District, which will cover a total area of 3 million sq. ft. dedicated to providing wellness and rejuvenation services. It will offer a holistic experience to medical tourists and their families, ensuring access to quality healthcare, specialised surgical procedures and cosmetic treatments, wellness facilities and high-end hospitality options.
His Excellency Mohammed Abdullah Al Gergawi, Chairman of Dubai Holding, commented: “Mall of the World presents an innovative concept in the international hospitality sector, further strengthening Dubai’s appeal as a tourism hub with a wide range of options. This project is a product of extensive research studying international and regional tourists’ requirements and preferences. The objective is to create an integrated city with a plethora of best-in-class options within pleasant environments. The project will be developed in phases in alignment with the gradual growth of family tourism in Dubai.”
Ahmad Bin Byat, Chief Executive Officer of Dubai Holding, said: “We are ready to move forward with this unique concept, whose distinctive offering and strategic location will play an instrumental role in advancing the growth of Dubai’s tourism sector. The project will follow the green and environmentally friendly guidelines of the Smart Dubai model. It will be built using state-of-the-art technology to reduce energy consumption and carbon footprint, ensuring high levels of environmental sustainability and operational efficiency.”
PHOTO courtesy Dubai Holdings